The Successful Marketing Plan : A Disciplined and Comprehensive Approach

by Roman G. Hiebing Jr., Scott W. Cooper

This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.

Genres: Business

576 pages, Paperback

First published July 1, 1990