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Taking Appearance Seriously: The Dynamic Way of Seeing in Goethe and European Thought
The history of Western metaphysics, from Plato onward, is dominated by the dualism of being and appearance. What something really is (its true being) is believed to be hidden behind the "mere appearances" through which it manifests. Twentieth-century European thinkers radically overturned this way of thinking. "Appearance" began to be taken seriously, with the observer par ...more
Paperback, 235 pages
Published November 15th 2012 by Floris Books
(first published October 1st 2012)
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Taking Appearance Seriously is a philosophical work. It is not a business book, it is not a marketing book, it is not a book about sustainability. There is no mention of the internet, twitter, hash tags, mega trends, social networks, branding, iphones, smart phones, Apple, Instagram, facebook, business models, profit, loss, or even television, money or profit. There are no hipsters, teenagers, generation Y, generation flux, no theories about design thinking, emotional branding, storytelling, agi ...more
A seriously good book, with the emphasis on the serious. Not for light reading, but can literally change your way of seeing and understanding the world by taking you upstream of the normal, everyday experience and giving you a glimpse of a world that is always appearing. If you like phenomenology, esp. Merleau-Ponty, you should find this a interesting book. Not the sort of book you ever finish reading, because the ideas, or rather, your response to them, keep changing.
The world isn't just acollection of finished "things." Every "thing" is a process. Like a river flowing downstream, we cannot just judge it as it has flowed; we need to also treat it in its "flowing." It's like trying to treat cheese as if it were milk. You can learn to see hte "producing" of things, their appearANCE. It takes seeing the essence of things IN their appearance, not as something that is cut off from us in some invisible thing-in-itself or world of the forms. The world is a gesture; ...more