Goodreads helps you keep track of books you want to read.
Start by marking “Work for Money, Design for Love: Answers to the Most Frequently Asked Questions about Starting and Running a Successful Design Business” as Want to Read:
Work for Money, Design for Love: Answers to the Most Frequently Asked Questions about Starting and Running a Successful Design Business
Enlarge cover
Rate this book
Clear rating
Open Preview

Work for Money, Design for Love: Answers to the Most Frequently Asked Questions about Starting and Running a Successful Design Business

by
4.24  ·  Rating details ·  338 ratings  ·  26 reviews
Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design ...more
Paperback, 288 pages
Published November 22nd 2012 by New Riders Publishing (first published October 26th 2012)
More Details... Edit Details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Work for Money, Design for Love, please sign up.

Be the first to ask a question about Work for Money, Design for Love

Community Reviews

Showing 1-30
Average rating 4.24  · 
Rating details
 ·  338 ratings  ·  26 reviews


More filters
 | 
Sort order
Start your review of Work for Money, Design for Love: Answers to the Most Frequently Asked Questions about Starting and Running a Successful Design Business
Natalía Papadopoúlou
This is a book written from the perspective of a one man design agency working with clients from all over the world in the field of graphic design. It's full of insights from the personal experience, not only of the author, but also of other creatives around the world; a feature of research that I particularly enjoyed. My favourite highlight was the last part where all those people were answering what is their motivation to design and work in a freelance/agency format. Why the 4 starts then ...more
H
May 19, 2017 rated it it was amazing
So good! Read it from cover to cover. David is selfless and generous. He shares almost every single bit that he knew about setting up a design business. It may not be everything but you'll get what you need just enough to be prepared. It's written in a very specific and direct to the point manner.
Melissa
Aug 09, 2019 rated it it was amazing
Retraining myself at 42 seems like a vastly crazy enterprise, but this farmer, spirtualist, and homeschooling mom is ready for a change! Did some online research and came across this excellent book on the topic of starting a design business. It was both exciting and reassuring. My ideas on the possibilities seem, well... possible. I'm dreaming big right now, and this one is helping shape those dreams in practical ways. Got it out of the interlibrary loan, but I'm totally planning on purchasing ...more
Minh Nguyen
Aug 20, 2019 rated it it was amazing
Shelves: design-career
This book is fun. It has a lot of stories in it and I like it.

Provide me with a realistic expectation of what going freelancing would be like and prepare me with what I need to do before going freelance.

Very useful and informative. 100% a must read if you decide to be a freelance graphic designer.
Denys Sergushkin
Feb 11, 2017 rated it it was amazing
It’s fascinating to draw on the knowledge and experience of designers and freelancers who have learned how to build successful businesses on their own terms. These business building lessons are for everyone, not just for designers. David’s book answers questions like.

How do I find new clients?
How much should I charge for my work?
It includes ideas about launching your online presence, common business mistakes and on and on.
Virginia
Feb 08, 2017 rated it it was amazing
This books a great overview of how to get started as a freelancer. It's filled with practical advice for a wide range of subjects, from what you need to become a freelancer, to how to network , to some very useful tips for contracts. Bear in mind that this book covers a lot, so it does not go very deep into specifics, so if you are looking for in depth content on say how to write a proposal, this doesn't cover it. Overall, if you are just looking to start out I'd highly recommend it.
Virginia
Oct 26, 2018 rated it it was amazing
A nice guide, with suggestions that could seem obvious, but not always they are. Very easy to understand and useful. I personally thank him.
Mary
Mar 24, 2013 rated it liked it
Shelves: art-books
David Airey is a great graphic designer, his books share great information that is relevant and charming. It's a bit of a dry read, however there's a plethora of great information buried within.
Eman Sultan
Jan 27, 2017 rated it really liked it
This book is a great design book full of advises and reference for anyone who wants to test freelancing and dealing with clients. I got it to do some research about freelancing, yet I was not fully satisfied with it. Therefore, I give it 4 out of 5 starts. For me, I felt that his sole experience was not emphasized as much as I wanted it to be. Moreover, he kept referring to other designers more than his own experience. I believe this book is valuable for design students as it will expose them to ...more
Espen
Jul 30, 2017 rated it it was amazing
Great book for anyone starting a design business. Airey supplies a lot of practical advice that I found really helpful. Will be reading this book again!
Sofia
Feb 14, 2020 rated it it was amazing
lectura ligera que ayuda a entender los básicos de formar una empresa creativa.
Jaclyn
Dec 08, 2017 rated it liked it
Shelves: design
Light read -- less useful than other similar books such as the books by Cameron Foote on the same topic.
Karen N.
Nov 02, 2015 rated it liked it
Shelves: art-and-design
Lots of valuable information and advice. However it was not my favorite book on the subject. It was also a bit dry. It felt like a good reference book rather than a book that you would sit down and read from start to finish. I'd say it this would be a great book for those who are starting out in the graphic design business. I just picked up this book hoping I could gain some new insight working as a freelancer, but most of what was written was nothing new. For an alternative, I would actually ...more
Mike Bell
Aug 14, 2002 rated it liked it
Loads of helpful information. Scannable for answers to common issues. Incredibly thorough. Many reasons to like it, except it isnã’“æ_ a favorite. It seemed to lack focus and didnã’“æ_ have an overarching point that leads me through. It is more of a reference book than a book for reading, and maybe thatã’“æ_… the point. ...more
sonich
Jun 25, 2018 rated it really liked it
Shelves: 2018, borrowed
-
Moses
Aug 01, 2013 rated it liked it
Really good bits if you are thinking of starting your own design studio or even small business.
Quinn Corte
Jul 10, 2014 rated it it was amazing
Clear, quick read, anecdotal, informative, entertaining.
Israel Luna
Feb 08, 2013 rated it it was amazing
One of the best books for designers out there. Must read.
Fai Ahmed
Dec 19, 2014 rated it it was amazing
Shelves: graphic-design
Very informative, and easy read.
Adam Allport
Nov 04, 2013 rated it it was amazing
Great book, really insightful and helpful for getting the ball rolling as a freelancer. Highly recommend.
Eduardo
Sep 08, 2013 rated it it was amazing
I cannot recommend this book enough for anyone, not just creatives, fixing to work for themselves
Lynn Seaton
Jun 13, 2014 rated it really liked it
Shelves: design
After being out of the design world for some time I found this book refreshing to read. Fresh honest insight to the design business for the solo designer.
Martin Paulsen
rated it it was amazing
Jul 17, 2017
Michelle (milly)
rated it liked it
Jul 21, 2015
Tricia Miller
rated it really liked it
Jan 15, 2020
Brian
rated it really liked it
Oct 11, 2015
Lucito M
rated it it was amazing
Jun 01, 2013
Lori
rated it it was amazing
Feb 23, 2014
Gabriel Sirbu
rated it it was amazing
Jan 22, 2015
David
rated it liked it
Jul 11, 2013
« previous 1 3 4 5 6 7 8 9 10 11 12 next »
There are no discussion topics on this book yet. Be the first to start one »

Readers also enjoyed

  • Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered
  • The Brand Gap
  • Year of the Monkey
  • Keep Going: 10 Ways to Stay Creative in Good Times and Bad
  • The Win Without Pitching Manifesto
  • Making and Breaking the Grid: A Graphic Design Layout Workshop
  • Don't Call It That: A Naming Workbook: Second Edition
  • Teaching Design: A Guide to Curriculum and Pedagogy for College Design Faculty and Teachers Who Use Design in Their Classrooms
  • Steal Like an Artist: 10 Things Nobody Told You About Being Creative
  • Dialogos Socraticos
  • Enrique's Journey
  • UN MUNDO FELIZ (SC587) HUXLEY
  • Make Good Art
  • Almost American Girl
  • Howard Hughes: The Secret Life
  • Album
  • Návrat krále Šumavy
  • Hudba ohně (Radikální černá hudba od jazzu po hip hop a dále)
See similar books…
74 followers
David Airey is an independent graphic designer and consultant specialising in the design of logos and visual identities. Since opening his studio in 2005 he has worked collaboratively with clients worldwide to grow their businesses through distinctive, meaningful, and enduring design.
“When you give a client something for free, you send the signal that everything will be free (or at least hugely discounted). And that’s bad management.” 1 likes
“Antoine de Saint-Exupery once said, “A goal without a plan is just a wish.” 1 likes
More quotes…