Goodreads helps you keep track of books you want to read.
Start by marking “Nature's Fortune: How Business and Society Thrive By Investing In Nature” as Want to Read:
Nature's Fortune: How Business and Society Thrive By Investing In Nature
Enlarge cover
Rate this book
Clear rating
Open Preview

Nature's Fortune: How Business and Society Thrive By Investing In Nature

3.72  ·  Rating details ·  229 ratings  ·  31 reviews
What is nature worth? The answer to this question -- which traditionally has been framed in environmental terms -- is revolutionizing the way we do business.

In Nature's Fortune, Mark Tercek, CEO of The Nature Conservancy and former investment banker, and science writer Jonathan Adams argue that nature is not only the foundation of human well-being, but also the smartest c
Hardcover, 272 pages
Published April 9th 2013 by Basic Books
More Details... Edit Details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Nature's Fortune, please sign up.

Be the first to ask a question about Nature's Fortune

Community Reviews

Showing 1-30
Average rating 3.72  · 
Rating details
 ·  229 ratings  ·  31 reviews

More filters
Sort order
Start your review of Nature's Fortune: How Business and Society Thrive By Investing In Nature
May 28, 2013 rated it really liked it
Nature's Fortune has a number of strengths and holds the potential to spark conversations we all need to have going into a future with numerous environmental challenges and, as Nature Conservancy CEO Mark Tercek would probably remind us, opportunities to create better ways of doing things. The central benefit of Tercek's argument is also its weakness, depending on your point of view: working with companies to improve their ecological footprints is a largely underutilized strategy for aiding the ...more
Preston Kutney
Apr 26, 2015 rated it really liked it
This book is all about investing in the natural systems and processes that produce the necessary elements and conditions for life and commerce - systems and processes that are by no means guaranteed to exist in perpetuity, and that forward-thinking leaders and decision makers cannot afford to overlook, for the long term health of both their respective organizations and society as a whole. It is a not a touchy-feely book about investing in nature for aesthetic, or spiritual or intrinsic reasons, ...more
Apr 22, 2018 rated it liked it
A good introduction to ecosystem services for businesses and people in finance.
May 21, 2013 rated it really liked it
Nature's Fortune is a good introduction to the idea of ecosystem services. This is technical term that never appears in the book, because it's not a technical book, and that's okay. It's not meant to be technical. It's meant to introduce readers, who probably know a lot more about accounting than ecology, that there can be win/win scenarios between business and environment.

As a student of natural resource management, I can confirm that the broad strokes of what Tercek discusses are correct. Howe
Apr 25, 2018 marked it as blinkist
actually quite interesting and a book I think Chin Chin would like

"Recent experiments suggest that interacting with nature improves our stress responses. In one study, for instance, scientists measured the stress levels of people taking a challenging math test. Those from rural areas responded with lower levels of stress than those who lived in cities. And the most stressed people? Those who had been born and raised in cities."

Correlation =/= causation? Might be the way we are raised
Oct 17, 2017 rated it really liked it
A great book to help you start making the business case for nature. Sometimes it is cheaper and it should always have a seat at the table.
Alec Shepherd
Nov 03, 2017 rated it it was amazing
Recommends it for: anyone even slightly interested in environmental conservation or business.
Awesome book! Really gives a different perspective on environmental conservation.
Jan 01, 2018 rated it liked it
A positive look at our changing ecological world and how to use nature to solve problems
Apr 23, 2018 rated it liked it
this was an interesting read.
Adam Forgács
Apr 02, 2019 rated it it was amazing
Eye opening and life changing for someone coming from a business background. Highly recommend.
Aug 19, 2015 rated it really liked it

When I asked our global sustainability director how I could learn about natural capital and natural infrastructure, she recommended I read Nature’s Fortune, written by the CEO of The Nature Conservancy (TNC), Mark Tercek.

When I read in the introduction that he’d majored in English and then lived and taught in Japan like I did, I was hooked. We English majors who’ve been called gaijin have to stick together! I was fascinated to learn about his pathway into
Feb 26, 2017 rated it liked it
Shelves: classics
Great information, especially for folks unfamiliar with conservation. If you are someone who already is very involved environmentally, there might be a lot in here you already knew.
Oct 04, 2015 rated it liked it  ·  review of another edition
Considering the severity of the threats to the natural world today, this is a notably optimistic, hopeful book. Tercek wants to build partnerships and finding common ground (like the deal to protect the fishery in Morro Bay, California).

He favors solutions that recognize the market value of services provided by the environment, solutions where those who benefit pay money in exchange—rather than regulatory solutions. The range of investments to preserve clean water in New York's watershed is a go
Jun 27, 2013 rated it it was ok
Shelves: nature, environment
The CEO of TNC was an ex-banker from Goldman Sachs, and he brings his financial savvy to the field of environmental protection. The author takes a landscape approach in assigning monetary value to ecosystem services, be they flood protection of floodplains, water filtration by intact forested watersheds or the provision of fish breeding ground by coral reefs to name but three examples. Although I am a strong believer that Nature in itself has intrinsic value, the idea of scaling up the movement ...more
Mar 02, 2014 rated it liked it
Recommends it for: Those interested in conservation, sustainability and eco-preservation
Recommended to Heather by: na
I listened to this book on Audible. The presentation of ideas on collaborative conservation and the use of green capitol from Terek, CEO of The Nature Conservancy, are interesting and insightful. This is the "new" thinking in conservation, but these methods don't receive much general publicity. It was worthwhile to listen to current practices that are being utilized in conservation if you are interested in the field.

The Audible performance was clear, but overly filled with information and refere
Jan 02, 2017 rated it liked it
This review has been hidden because it contains spoilers. To view it, click here.
Tyler Simonds
Timely, altogether readable, and brimming with optimism, Nature's Fortune is full of great case studies to illustrate the point: We can no longer afford to act like conservation efforts and business longevity are separate endeavors. Earth is going through major change. Do we want clean water, minimal flooding, fresh air, and peace? Over a hundred years have passed since the Industrial Revolution began. We're running out of room and realizing how we intimately we interact with nature--every one o ...more
Marc Gunther
Mar 28, 2013 rated it really liked it
Mark Tercek, formerly of Goldman Sachs, now ceo of The Nature Conservancy, brings an investment banker's view of the world to the environmental movement in this book. He makes a business case for protecting nature. You can read my review on my blog at ...more
Amy Rogers
Apr 03, 2013 rated it it was ok
I see I started this book 3 years ago. The fact that I never was able to finish it says it all. While I'm a huge fan of the Nature Conservancy and their mission, and the message inside this book is important and interesting, it's not book-length information. Should've been presented as a piece of long-form journalism, not a book. ...more
Jun 05, 2013 rated it liked it
Finding ways for business, industry, government, ecologists and citizens to cooperate on environmentally sustainable plans for cities and business and the population are already being tried. Tercek points out some of these efforts and encourages further cooperation on issues good for health and the bottom line.
Ian Billick
Aug 31, 2014 rated it liked it
A quick read. I was interested in having a better perspective on how TNC is trying to push natural capital into the decision-making. It was a bit disappointing in that the examples were not better developed. They also tended to focus on issues like water quality that I was already familiar with. But for anybody interested in how to integrate economics and ecology, it is a must read.
Jul 14, 2013 rated it liked it
Very interesting. Gave me a new perspective on nature and ecology and how businesses can value and manage and ensure a steady supply of the natural resources they use, as they do man-made resources and supplies.
Alice Korngold
Apr 11, 2014 rated it it was amazing
Demonstrates the importance and value of business as an environmental partner. An important book for people in all sectors, including businesses and nonprofits, who care about the future of our world.
Mar 18, 2013 rated it liked it
Unnecessarily dry. I wasn't able to finish it before it was due back at the library. ...more
Apr 03, 2013 rated it it was amazing
Net Out: Nature's Fortune by @MarkTercek & Adams link ...more
Deborah Mowery-evans
I wanted to like it, but I sadly found it a bit boring.
Jul 31, 2013 added it
Shelves: sustainability
I will get to a full review soon. Otherwise must read!
Carl Rivera
Nov 11, 2013 rated it liked it
Shelves: 2014
A good perspective on how large companies can invest in natural approaches to benefit both nature and the company as a whole.
Brian Stebner
Feb 13, 2015 rated it it was amazing
Loved this book and have read it multiple times
Theodore Kinni
Jan 18, 2016 rated it liked it
The authors of this forthcoming book argue that the economics of sustainability are the missing driver in the struggle to protect the environment.
« previous 1 next »
There are no discussion topics on this book yet. Be the first to start one »

Readers also enjoyed

  • Vernon God Little
  • Bachar Houli: Faith, Football and Family
  • The Power of a Half Hour: Take Back Your Life Thirty Minutes at a Time
  • The Psychology of Fashion
  • What Would Cleopatra Do?: Life Lessons from 50 of History's Most Extraordinary Women
  • Wellmania: Misadventures in the Search for Wellness
  • Timmy the Ticked Off Pony and the Poo of Excitement
  • Un-cook Yourself: A Ratbag's Rules for Life
  • Red at the Bone
  • Gentlemen Formerly Dressed (Rowland Sinclair, #5)
  • The Fast 800: How to Combine Rapid Weight Loss and Intermittent Fasting for Long-Term Health
  • Imaginary Friend
  • Lullabies for Little Criminals
  • Thank You for Smoking
  • Rosencrantz and Guildenstern Are Dead
  • A Commonwealth of Thieves: The Improbable Birth of Australia
  • A Room Made of Leaves
See similar books…

News & Interviews

The idea for The Gilded Ones came to author Namina Forna in a dream. The recurring image was one of a young girl in armor walking up a...
61 likes · 3 comments