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The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business
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The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business

3.77  ·  Rating details ·  414 ratings  ·  27 reviews
Are you at risk of being trapped in an uncompetitive business?

Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now.

In short, strategy is stuck. Most leaders are using frameworks t
Hardcover, 240 pages
Published June 4th 2013 by Harvard Business Review Press (first published May 14th 2013)
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Dec 18, 2015 rated it it was amazing
O mundo mudou e a estratégia também. Rita McGrath desenvolve um argumento extremamente relevante para a atual realidade: organizações não tem mais vantagens competitivas sustentáveis e devem se orientar a construir vantagens competitivas transitórias. Neste contexto, a reconfiguração é continua, o desligamento de negócios que já não performam é necessário mas pode ser feito de forma saudável, e alocação de recursos deve considerar não somente os negócios atuais mas também negócios que serão sign ...more
Sep 16, 2013 rated it it was ok
Note: After a few questions from folk I've taken some time to write out my thoughts. You can find them over in the post The Myth of Sustainable Competitive Advantage.

The book presents a couple of simple ideas around that fact that in a rapidly changing market you need to have a dynamic approach to strategy. It's based on some academic work that looked at a few top performing companies ("outliers" as the book calls them) over the late 90s through to the late 2000s.

The book has all the usual prob
Claus Mossbeck
A big fan of Rita's work, a great place to start. ...more
Duc Hoang
Sep 01, 2017 rated it really liked it
This review has been hidden because it contains spoilers. To view it, click here.
Gene Babon
Dec 14, 2013 rated it really liked it
Shelves: strategy
Michael Porter defined Competitive Advantage. Rita Gunther McGrath proclaims that we have entered a new era of transient competitive advantage -- exploiting short-lived opportunities with speed and decisiveness.
In today's market you need to think of customer "jobs to be done," rather than rigid markets influenced by supply and demand.
The author uses the Jim Collins approach of identifying outlier companies who have sustained growth for a decade by using principles of transient competitive ad
Rachel (Confessions of a Book Geek)
Check out my full review here:

Author Rita Gunther McGrath is described in her Twitter bio as being a strategy and innovation expert and a Top 10 business thinker. Hefty credentials by any standards.

I found this to be a very interesting read that touches on some truly game-changing concepts, as well as sharing intriguing insights, into the world of super-successful businesses. I'm not sure just yet how adaptable these concepts are for regular small and med
Dec 02, 2013 rated it liked it
This is a collection of some essays/lectures organized around the idea competition will force firms to continually seek new advantages rather than relying upon persistent advantage in relatively stable industries. The ideais not new but has been central to how ideas of competition and advantage have been evolving for the last three decades. The notion is that while it is naturally that firms and entrepreneurs will seek to develop a successful business model, sticking with that model, once establ ...more
A. Roy King
Apr 01, 2016 rated it it was amazing
Shelves: business
Columbia Business School professor Rita Gunther McGrath is one of today's most important business strategy experts. "The End of Competitive Advantage" is based on a compelling premise: that the traditional view of competitive advantage is no longer viable in today's marketplace.

As innovation accelerates, says McGrath, companies must recognize that a market advantage is transient. This means that decision-makers must reconfigure their organizations to quickly move on opportunities and to ditch de
Eric Brasley
Apr 03, 2019 rated it liked it
Some entertaining stories to bolster the author's points but they led me to question the leadership more than the strategy or competition. The last chapter is worth the read. It personalizes what is necessary to take advantage in this business economy. ...more
Gloria Denoon
Mar 06, 2014 rated it really liked it
Not only a thought provoking piece, this book also provides practical steps and necessary components to surf on the continuous wave of transient advantages.

My favorite chapter is building an innovation proficiency where Rita McGrath shows how to develop a rubric to categorize a pipeline of innovative ideas.

I also appreciate her idea of going beyond certain industry and examine potential competitors/threats in a broader arenas. Related to this, young people need to be broadly -gaged as they are
Sid Mohasseb
Nov 16, 2016 rated it it was amazing
This is the first piece of foundational strategy work I have seen post porter's work. McGrath observations around the dangers that face companies that are comfortable in operating in stability is reality not comprehend by many organizations. Her idea of waves of strategy and competing in arenas are also dead on. She lays down the critical foundation for new ways of approaching strategy (e.g. the caterpillar's edge) - I am personally grateful for her contribution to the field. This is a must read ...more
Jun 27, 2016 rated it it was amazing
Arenas de competição são batalhas enquanto os setores de atividade sao a guerra como um todo.
Estabelecer a relação entre segmento ( guerra) e oferta e localizacao geografica( batalha)
Estratégias diferentes para as diferentes batalhas.
Vantagem competitiva transitoria.
Nas estrstégias setoriais valem estrategia de priduto, tecnológica e etc; nas arenas as vantagens são mais efemeras tipo nivel de relacionamento e experiencias( qual tarefa vou resolver)
Dec 08, 2014 rated it it was ok
Shelves: 2014
The book has some interesting ideas about how innovation and strategy should be approached by companies in environments of high uncertainty and rapid change, but the ideas are only briefly described. It doesn't give much details nor is really concrete. Examples are scattered and not well explained. In my opinion, Clayton Christensen's and Scott Anthony's books and articles are much more insightful about this subject matter. ...more
Apr 08, 2018 rated it really liked it
Refreshed version of BCG Growth Share matrix. New insights include

* Continuous Reconfig
* Thoughts on disengaging parts of businesses
* Asset Debt (not NPV): investment needed to keep the asset competitive
* Treating resource allocation as hostage problem

Examples are marginal. infosys and cognizant are not innovative - they are IT bodyshops built on H visa. Other examples are has been stories (Nokia, Sony, Kodak...).
Theodore Kinni
Jan 18, 2016 rated it liked it
McGrath argues that sustainable competitive advantage is no longer available in many industries. This requires that companies change their approach to strategy in order to better capture more transient opportunities and exit businesses in which their advantages have waned.
Dude-von Dudenstein
one of those MBA textbooks. Author has tried to derive a framework for strategy by looking at companies and f
has fallen short massively. Understanding the strategic framework this way is very challenging and drawing inferences from success of a few companies misses the entire point.
Chris Bumpas
Aug 18, 2013 rated it liked it
Chapter 6 and 7 saved this book. The first 5 were very dry.
Jul 20, 2014 rated it really liked it
An important book - it talks about how strategy needs an essential change component. Companies need to build strategy on how they can adopt, not on how they can leverage what they already have.
Riccardo Bua
Jul 12, 2015 rated it it was amazing
Loving the different approach to strategy and how this gives a complete different set of tools and means to tackle the company approach to innovation
Aug 28, 2016 rated it liked it
Interesting concepts/insights.
Nam KK
Sep 18, 2019 rated it it was ok
There are some outstanding strategy books, and there are some strategy bs ones. Unfortunately this one is of the latter. Her writing is dry, and she picked a few quick examples from several companies to back up her points.

If your time is scarce, you might want to strategically allocate the precious resource into something else.
Michael Tapp
Jul 28, 2020 rated it really liked it
This book is a good resource when you are developing a small business as well. Because the business speak is so think it was sometimes hard for me to figure out what the authors meant. All that being said, I got a lot of insights out of this book.
Colleen Moore
Jan 10, 2021 rated it it was amazing
Reimagines how you do strategic planning. Once you read it, you can never go back to 5/10/20 year plans.
Deon Louw
Feb 18, 2021 rated it really liked it
data, data data. Love anecdotes if the become data in the aggregate.
Jun 07, 2019 rated it really liked it
Shelves: business
Great points and ammunition for trying to convince business to concentrate on iterative innovation as part of the day-to-day drive and vision
Francisco X. Arias Larrea

Me ha gustado por lo novedoso del tema. La lectura es de fácil comprensión y apasionante. Recomendado para docentes y estudiantes de escuelas de negocios.
Mar 07, 2020 rated it did not like it
I reread the book today and I still feel very shallow, not only is it attacking an argument Porter never said, (Porter never says all competitive advantages are sustainable), in terms of phase theory, it's not as good as Moore, worse, she may be borrowing from him. Not the same theory, but much worse. Lots of case studies but I don't think they are evident.

Christensen's apprentices are unbearable. Copycats, cronies. I don't know if the author has really read Porter. Porter did emphasize a lot
Dante Albertini
rated it it was ok
Jul 07, 2013
rated it it was amazing
Oct 05, 2018
Leïla Amraoui
rated it really liked it
Apr 07, 2017
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