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240 pages, Hardcover
First published May 14, 2013
In today's market you need to think of customer "jobs to be done," rather than rigid markets influenced by supply and demand.The author uses the Jim Collins approach of identifying outlier companies that have sustained growth for a decade by using principles of transient competitive advantage. However, many of these shape-shifting companies are not domestic and will likely be unfamiliar to many Americans reading this book.