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True Story: How to Combine Story and Action to Transform Your Business
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True Story: How to Combine Story and Action to Transform Your Business

3.86  ·  Rating details ·  64 Ratings  ·  10 Reviews
Is your company a storyteller—or a storydoer?

The old way to market a business was storytelling. But in today’s world, simply communicating your brand’s story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes.

Today’s most successful businesses are storydoers.

These companies c
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Hardcover, 240 pages
Published July 16th 2013 by Harvard Business Review Press (first published January 1st 2013)
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Hjalti Rognvaldsson
Oct 15, 2013 rated it liked it
Don't believe the hype. This is not a revolutionary way of thinking about your company or brand. However it is a nice new way to think about BRANDING.

Branding is something that sounds awfully strange and it's very difficult to do well. By imagining that you're writing a story where you need a plot line and protagonists, branding can be done easier for some people.

So in conclusion, this is not a revolutionary way of thinking but a nice different take on how to do branding.

Would I recommend it? Su
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Anne Janzer
Dec 04, 2014 rated it really liked it
With all of the buzz about storytelling, this book insists that brands must go further to story-doing. Montague describes how an authentic corporate metastory transcends marketing and informs business actions. A good read for marketers and business leaders.
Colleen
As an entrepreneur, I was fascinated and truly inspired by the notion of storydoing. As with many business books, I became bored halfway through as the author drilled down on details. This book should be read by anyone in favor of a fundamental shift in how businesses run and promote themselves.
ina
Dec 28, 2015 rated it really liked it
the world needs more "business artists - people who combine the analytical and strategic skills of the traditional business person with the empathetic understanding of an artist or creative person"
Dan Gabree
Oct 07, 2013 rated it really liked it
Some good ideas and interesting company stories but the topic seems much simpler than the number of words used would suggest. A bit tedious to read, but the overall preface is decent.
Theodore Kinni
Jan 18, 2016 rated it liked it
A good addition to the corporate storytelling shelf: this one says storytelling isn't enough, your company has to practice "storydoing," so that other people will tell the right stories about it.
Mark Eric
Aug 14, 2013 rated it liked it
The first few chapters were intriguing, then, ironically, the story lacked substance for me.
Nick Armstrong
Sep 25, 2015 rated it it was amazing
A comprehensive set of suggestions on "story-doing". Not as jargon filled or lame as that sounds.
Matthew
Feb 15, 2014 rated it really liked it
Useful frameworks for researching and creating the elements of a story, and how to activate that story through all team member actions.
Martin Bihl
Sep 05, 2013 rated it liked it
to read my review, please visit theagencyreview.wordpress.com/true-story
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