Goodreads helps you keep track of books you want to read.
Start by marking “The Power Of Why: Simple Questions That Lead to Success” as Want to Read:
The Power Of Why: Simple Questions That Lead to Success
Enlarge cover
Rate this book
Clear rating
Open Preview

The Power Of Why: Simple Questions That Lead to Success

3.81  ·  Rating details ·  620 ratings  ·  83 reviews
The urge to question is natural for small children—just ask any parent. But few of us are aware that it is also one of the most vital tools for success. In The Power of Why, Amanda Lang shows how curiosity and the ability to ask the right questions fuels innovation and can drive change not just in business but also in our personal lives.

Weaving together the latest research
ebook, 288 pages
Published October 9th 2012 by Collins
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about The Power Of Why, please sign up.

Be the first to ask a question about The Power Of Why

Community Reviews

Showing 1-30
3.81  · 
Rating details
 ·  620 ratings  ·  83 reviews

Sort order
Vikki VanSickle
Aug 25, 2012 rated it really liked it
Shelves: non-fiction
I saw Amanda Lang speak and was immediately charmed by her. I am so pleased that her book is just as inviting as Lang is as a person. The book has a conversational, friendly tone and is full of interesting anecdotes about innovation in business that Lang then applies to everyday life. I don't read a ton of business books, and while business types will enjoy this book, THE POWER OF WHY fits more in the Malcolm Gladwell niche of narrative non-fiction with mass appeal. I found myself jotting down n ...more
Nov 08, 2012 rated it really liked it
Ever just had to know? Does your child end every conversation with “why?” The Power of Why by CBC correspondent Amanda Lang explores the connections between curiosity and innovation. From shrimp farmers to Canadian Tire, Lang explains how curiosity-driven enterprises find success. Lang opens with a gripping story of an inventor who couldn’t resist testing his invention before she embarks on a whirlwind tour of contemporary innovators, including some great Canadian success stories like Lululemo ...more
Andraena Tilgner
Someone should hit me over the head with this one when I get too goal focused. A nice reminder, not just for business, to slow down and look around a bit. I find the style a bit preachy but the subject matter is great and that more than compensates.
Dec 12, 2017 rated it liked it
I really enjoyed the first 80, or so, pages of this book - after that it became to business-y for me. I totally understand this transition as Lang is a business correspondent. However, for me as an educator and a parent the opening third was fascinating.

The educational thinking echoes that now famous through people like Sir Ken Robinson about today's school being yesterday's and not the school of the future. It was particularly interesting to follow her argument about how our Ivy league schools
Madelle Morgan
Dec 29, 2012 rated it really liked it
Shelves: research
This is an accessible book that describes how several companies successfully incorporated innovation into their corporate cultures, and describes what happened to those that were complacent. The author names names.

The key takeaway for me was Amanda Lang's proposition that creative thinking is suppressed from a young age due to the focus on grades in our schools and universities. Those kids grow up to be compliant employees who are reluctant to take the risk of "being wrong", question rigid corpo
Chantal Boudreau
Jun 06, 2013 rated it it was amazing
I was fortunate enough to receive a copy of this book because Ms. Lang was a keynote speaker at this year’s CMA conference in Nova Scotia. The book discusses the importance of innovative thinking, which includes trying to recapture the type of curiosity we had as a young child before the industrial-era-developed school systems we still have place in our innovation-era world killed that curiosity. It touches on the need for divergent thought, the ability to explore many answers rather than just f ...more
Nov 09, 2015 rated it really liked it
This is a easy to read short book on the importance of business innovation and how it is driven by curiosity and hard work. The Canadian slant is a nice change since it offers a refreshing variety of anecdotes that likely haven't appeared in other books on this topic.
The importance of curiosity, the need to identify and challenge your assumptions as well as the status quo are all addressed in this book. I especially enjoyed the end section on Quest University in British Columbia where the teachi
Oct 08, 2017 rated it really liked it
Interesting book. Curiosity is key to creativity and innovation. Lots of interesting anecdotes although some of them don’t quite fit. It seemed like the editing could have been better. Curiosity needs to be used to take action.

It reminds me of the freakeconomics book chapter around thinking like a child. Asking why and seeing the world with the curiosity of a child but the abilities of an adult to take action is one theme.

It also touches on a number of innovation research in an approachable wa
Clay Nichols
Good insights. Too many anecdotes for me

It's s standard formula these day: give an insight and then a supporting anecdote . The anecdotes were good but I didn't need them and they were 90% if the book.
Niko Hyppönen
Oct 20, 2018 rated it liked it
Miksi uteliaisuus on hyödyllistä? Siihen tämä kirja pyrkii vastaamaan ja samalla ravistelemaan keksimiseen liittyviä myyttejä. Vaikka joku asia olisi aina tehty tietyllä tavalla, sille ei välttämättä ole perusteita. Toisaalta pelkkä muutos ei ole hyväksi. Vain muutos parempaan on hyväksi.
Alexander Kelley
Some amazing stories to back up the power of why.
Jun 14, 2018 rated it it was amazing
Thought provoking, insightful, inspiring.
Oct 05, 2017 rated it really liked it
Shelves: good-book
This review has been hidden because it contains spoilers. To view it, click here.
Jeff Smyth
Mar 17, 2017 rated it liked it  ·  review of another edition
Shelves: business
Amanda is one who think in the outer limits. She is a trailblazer and this book is a good reminder to remain focused on the big picture while accomplishing the minute details/tasks of the goals. Some what preachy but overall a fun read.
Lisa Marie
Jan 14, 2013 rated it really liked it
Shelves: 2013
When do we lose that sense of curiosity and wonder that we had when we were children? You know, that constant questioning of "why?" and the ability to fail without fear?

Amanda Lang explains, "Curiousity declines from one grade to the next ... The reason is that, by and large, the education system (aided and abetted by many parents and governments) doesn't celebrate, much less tap into, children's hunger to explore, inquire and discover. The system simply isn't set up to do that. School were des
Catherine Franssens
Feb 25, 2017 rated it liked it
An enjoyable read, and she does a nice job of pulling it all together. perhaps because she was preaching to the choir I can't say I found anything terribly ground breaking in this book.
Kathleen O'Grady
Feb 08, 2013 rated it liked it
Amanda Lang's first book is much like her CBC journalism performance: solid, intelligent, interesting and worth the time and effort. I learned many new things and enjoyed reading each chapter. The writing was seamless and there was a nice balance between Canadian and US-content, personal anecdotes and science and business facts.

I'd like to say it makes the perfect airplane book, but that sounds patronizing and condescending -- but it would be a great companion on a short flight. It does not requ
Feb 16, 2016 rated it it was amazing  ·  review of another edition
This review has been hidden because it contains spoilers. To view it, click here.
Katie Martin
Oct 27, 2014 rated it liked it
I read this for my business book club at work. I found that it wasn't filled with revolutionary information but it did force me to look at things from a different perspective. I liked that Amanda used household name companies as examples, which I found made the lessons a bit more interesting.

One of my favourite parts was when she described the exercise she did in university where her and her peers had to draw a candlestick - one image was upside down and the other was right side up - and how th
Feb 16, 2014 rated it really liked it
Shelves: non-fiction
I don't have television, so I don't know Amanda Lang and I didn't realize this book came from a Canadian writer. That was a nice surprise because I know many of the companies that Lang describes in "The Power of Why". An interesting book that is meant to make us curious again, like when we were children. It's about creativity, innovation, questioning what seems to be normal. Lang collected many examples of people and companies that did look further and differently. Is it very different than othe ...more
Jan 08, 2013 rated it liked it
This book is very reminiscent of Malcom Gladwell's books, as is also obviously mirrored in the cover image. Although not as statistic based as some of Gladwell's books, Lang provides us with some inspiring stories and examples of how creativity, curiosity and asking questions are important tools for innovation, and in life. As Peter Mansbridge states, "This is a lot more than a business book, it’s a life book. Just pick it up for ten minutes and you'll find yourself thinking in some exciting, ne ...more
Dec 06, 2012 rated it really liked it  ·  review of another edition
As children, we were all curious and full of questions. The favourite word for a five year old is usually "why?" Not because they are trying to be difficult, but because they really want to know. Over the years spent in the educational system children are discouraged from being disruptive, the fear of failure grows and children are less inclined/discouraged to ask questions. Amanda Lang's theory of The Power of Why encourages that childlike wonderment, the curiosity, the lack of fear of failure, ...more
May 30, 2016 rated it it was amazing
"Self-awareness is the adult trait that elevates curiosity to a new place, where it's not just fun but powerful because it fuels not only engagement and interest, but also actual, implementable innovation. In ways big and small, asking questions make life richer, more fulfilling and more complete. Better. That's the power, and ultimately the purpose, of why". Amazing book! Great innovators, inventors, businesses and schools used to highlight how innovation and creativity have stemmed from the po ...more
David Sky
May 15, 2013 rated it really liked it
There is a lot to enjoy about this book - it was well written, researched, and put together. I enjoyed Amanda Lang’s personality and ‘voice’ appearing throughout the book. Much of the content is fascinating and far reaching - the importance of questions in the context of education, innovation, dealing with change, etc.. at work, and in our personal lives.The ideas were reasonably well supported with integrated case-studies and examples; primarily from the business world.

There were times when I
May 15, 2015 rated it really liked it
I really enjoyed the chapter on diversity and innovation. Too often I find that we have difficulty coming up with ideas because we are all so similar and approach the challenge in the same way. Another compelling reason for diversity in the workplace. I also found the discussion of the status quo bias to be particularly relevant to both my professional and personal life. Fear of the unknown often holds us back. Since I am much more of a linear thinker, I found the book to contain great advice on ...more
This book had more business management applications in it than I feel it had personal life applications, but nevertheless this is a great supremely interesting read.

Discussions of curiosity, whether in life or in business, can sometimes be a bit dry and come across as too dogmatic. Yet here Lang's discussions of company's that have taken steps to be creative in work, in creating warm and inviting business atmospheres, and really just being company's (or independent thinkers) that value thinking
Nov 09, 2014 rated it it was ok
I enjoy Amanda Lang on her various news programs. I find her very personable, intelligent and a strong debater. However, I struggled to finish this book. On a positive note, I enjoyed the examples that she used to demonstrate the key learnings regarding innovation and being open to innovation. But after a few chapters, the content dried up. I think I could have stuck with 3 chapters and the conclusion. I will take away a few key salient points, but nothing too novel. I'll continue to seek out Ms ...more
Apr 22, 2013 rated it liked it
Shelves: general
Mixed feelings about this book. It started well by investigating the reasons why the natural curiosity of children diminishes as they grow older. Ms Lang primarily blames our education system, which concentrates on memorization rather than open thinking. She then details the motivation and success of some modern inventors and CEOs that learned to think outside the box. I do take exception with her conclusion that we must totally revamp the education system in order to cultivate creativity. Perha ...more
Nick Leeson
May 17, 2015 rated it really liked it
Lang forces us to think about how we can make positive change, not only in and for our own lives, but also impacts on the world around us. By being inherently curious about the world around you and not shying away from asking 'why?' and embracing divergent thinking we just may find solutions to otherwise insoluble problems, big and small. I'll probably carry forward her message of trying to mentally press 'ctrl-alt-delete' or 'reboot' in order to approach both the unique and typical obstacles of ...more
Catie Sahadath
Apr 17, 2013 rated it really liked it
I was apprehensive about reading this book because, well, I'm not a business person. However, I do love Amanda Lang, so I picked it up. Boy, was I pleasantly surprised.

The writing style makes this book accessible for all walks of folks. Lang makes her points using colloquial language, and illustrates them with anecdotes. It is also not preachy, and does not offer advice per se, so as a reader I never felt talked down to.
« previous 1 3 4 5 6 7 8 9 next »
There are no discussion topics on this book yet. Be the first to start one »
  • Nocturne: On the Life and Death of My Brother
  • The End of Growth
  • The Slow Fix: Solve Problems, Work Smarter and Live Better in a World Addicted to Speed
  • Extraordinary
  • A Thousand Farewells
  • Persuasion: A New Approach to Changing Minds
  • Seducing the Subconscious: The Psychology of Emotional Influence in Advertising
  • Net Smart: How to Thrive Online
  • A Geography of Blood: Unearthing Memory from a Prairie Landscape
  • The Minimalist Woman's Guide to Having It All
  • The Meat Racket: The Secret Takeover of America's Food Business
  • A Nation Worth Ranting About
  • The Hedonism Handbook: Mastering the Lost Arts of Leisure and Pleasure
  • This I Know: Marketing Lessons from Under the Influence
  • Anna From Away
  • The Scavengers' Manifesto
  • Sacred Places of a Lifetime: 500 of the World's Most Peaceful and Powerful Destinations
  • The Deserter's Tale: The Story of an Ordinary Soldier Who Walked Away from the War in Iraq
“You have to free your brain to roam to places that are a little impractical, and innovation consultants have come up with some great ways to encourage that. One of my favorites comes from Legrand, who tells people in group brainstorming sessions to try to come up with the WORST possible ideas that they can think of. ... Once you have a list of really, really bad suggestions - and coming up with them does force your brain to work in a different way - you try to flip them over into the positive.” 3 likes
“Instead of going back and looking at the question, people tinker with the solution, trying to make it fit."-Claude Legrande..."The consequences of failing to do that [in our personal lives] are the same as those facing businesses - even more dire, perhaps, because what's being squandered isn't just the potential for profits. It's the potential for happiness. We miss opportunities to innovate and to make positive changes in our lives when we aren't willing to question ourselves.” 2 likes
More quotes…