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Double Double: How Tim Hortons Became a Canadian Way of Life, One Cup at a Time
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Double Double: How Tim Hortons Became a Canadian Way of Life, One Cup at a Time

3.38  ·  Rating details ·  60 Ratings  ·  4 Reviews
Everywhere we look, we see a Tim Hortons restaurant. The chain known foremost for its coffee has become a Canadian icon, ranking with hockey among the country’ s cultural touchstones. These pubs without alcohol, as they’ ve been termed, dot street corners and highway rest stops nationwide. They have not only become meeting places for regular Canadians, but also a must-visi ...more
ebook, 392 pages
Published October 9th 2012 by HarperCollins Publishers (first published January 1st 2012)
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Shannon Gebers
Dec 22, 2014 rated it it was amazing
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VERY good book for every Canadian to read, eh?
Oct 13, 2012 rated it really liked it
Tim Horton wasn't named Tim. Rather, he was Miles Gilbert Horton and Tim was a nickname his mother gave him. Douglas Hunter has written a rare business page-turner as he unearths all sorts of interesting facts from his research into iconic Canadian brand Tim Hortons. Through its messy beginnings as a group of chicken barbeque restaurants to its dominant place in the Canadian landscape, Hunter describes a company that is cautiously but hugely successful. There are fascinating descriptions of Tims ...more
Feb 07, 2014 rated it really liked it
Although the author's style can be frustratingly repetitive, I really enjoyed this book. The latter half especially was informative and thought provoking. In addition to information about Tim Horton himself and the QSR landscape, I learned about branding, political association and even franchising pros and cons. Recommended Canadian reading.
Aug 26, 2013 rated it really liked it
A well-rounded look into the very human origins of such an iconic Canadian brand, as well as a reminder that even such icons will not always necessarily remain so.
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I didn't write the climbing book, and a number of other books I've authored or coauthored aren't showing. Go to my website for now to learn more.
In addition to being a writer and graphic artist, I am a doctoral candidate in history at Toronto's York University. In 2012 I was named one of Canada's Vanier Scholars and the recipient of the William E. Taylor Fellowship as Canada's outstanding doctoral

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