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The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview
Delivering an effective media interview today is more challenging than ever before. Today’s media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster?Brad Phillips, one of the world’s top media trainers, will lead you through an engaging mix of 101 two-page lessons, three dozen real-life case studies, and several hands-on exercises. He will teach you how to become an effective media spokesperson, eliminate your fear, build your brand, and enhance your reputation. You will learn how •Master the ground rules for working with reporters•Create memorable media messages•Support your message with media-friendly stories, statistics, and sound bites•Deliver a winning interview•Answer tough questions•Adjust your approach for print, radio, television, and social media•Use positive body language that reinforces your message•Dress for television •Prepare for and manage a media crisisOne of the most comprehensive and well-organized books ever published on the topic, The Media Training Bible will prepare you for today’s media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.
261 pages, Paperback
First published November 29, 2012
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Displaying 1 - 17 of 17 reviews
January 1, 2014
When you see a television interview, watch it carefully and you will see that some people have short, easy-to-digest answers while others tend to ramble. Also you will observe some people always manage to slip into their conversation about their key point or their new product without being offensive.
You may wonder how they pull off such successful interviews. It is not by accident. They are showing their own savvy skills with the media. You need the insights in THE MEDIA TRAINING BIBLE.
When I want to learn a specialized skill like media training, I turn to an experienced expert like author Brad Phillips. For years, he has been a broadcast journalist and worked with well-known broadcasters like Ted Koppel and Wolf Blitzer. His ABC and CNN experience combined with his years of working with top executives on the topic of media, make Phillips someone who knows the inside information about working with journalists and reporters.
Whether you need to know the basic ground rules to working with the media or insights on answering tough questions or just understanding the different types of media formats, you will find important information inside THE MEDIA TRAINING BIBLE. Whether you are a small business owner, a book author, a CEO or working at a nonprofit, I recommend this book.
You may wonder how they pull off such successful interviews. It is not by accident. They are showing their own savvy skills with the media. You need the insights in THE MEDIA TRAINING BIBLE.
When I want to learn a specialized skill like media training, I turn to an experienced expert like author Brad Phillips. For years, he has been a broadcast journalist and worked with well-known broadcasters like Ted Koppel and Wolf Blitzer. His ABC and CNN experience combined with his years of working with top executives on the topic of media, make Phillips someone who knows the inside information about working with journalists and reporters.
Whether you need to know the basic ground rules to working with the media or insights on answering tough questions or just understanding the different types of media formats, you will find important information inside THE MEDIA TRAINING BIBLE. Whether you are a small business owner, a book author, a CEO or working at a nonprofit, I recommend this book.
November 13, 2017
As a PR practitioner, I've found this book to be one of the mainstays I go to for a quick reference when I am preparing spokespeople for interviews. Brad Philips is a former journalist at ABC News and CNN who peels back the curtain when it comes to answering tough but common interview questions/scenario/reporter types. Philips also spends a substantial time going over crafting the message and soundbite as well as crisis communications. An invaluable book that is a must-read for those starting off their PR journeys.
September 21, 2017
A very solid and comprehensive overview of the subject. Provides excellent tactics and training methods, along with the rationale behind them. Depending on your needs you may need to pair this with a more specialized resource.
August 3, 2018
A must for anyone that interacts with the media as a representative of their organization and/or for anyone involved in/preparing an organization's crisis response plan. One of the rare books to actually keep at the ready in your office hardcopy library/bookshelf (should you still have one).
August 4, 2017
This books has very good coverage of media interview techniques.
February 26, 2021
Both comprehensive and accessible, this book is the perfect resource I know I'll return to often. Exactly what it says it is.
February 12, 2022
A good one-stop shop for interacting with the media or public audiences; great checklists within the chapters.
February 22, 2024
Excellent pro-tips on interacting with the news media!
This book provided helpful insights for working in media relations from building relationships with journalists to managing crisis communications, I would recommend this to other professionals who intend to engage with news reporters in the future.
This book provided helpful insights for working in media relations from building relationships with journalists to managing crisis communications, I would recommend this to other professionals who intend to engage with news reporters in the future.
November 15, 2024
Reading for work and I learned some things and can definitely use to teach coworkers
July 20, 2016
This is a terrific book—an ambitious and practical solution to the problem of coming across well when you’re facing a tough situation or audience. From “Ground Rules” to “Go Out There and Get ‘Em!,” you’ll learn all the essential skills you need to look and sound good, stay on point, say things that are memorable, and perform some handy Jiu-jitsu when the going gets rough.
Although the author discusses media appearances, there are some great lessons throughout the book for whatever type of speaking you do. And even as a media trainer myself for the past decade and a half, I learned things about messaging and speaking successfully that were eye opening and useful in equal measure.
Phillips has created a handbook that’s easy to digest even as it imparts some amazing lessons. The book's section of body language and voice is one that speakers of all stripes can benefit from, especially the lesson on energy and “sizzle.”
For any organization facing potential crisis situations, the segment on crisis communications combines some tough love messages with practical advice. “How to Prepare for a Crisis,” and “How to Conduct a Real-Time Crisis Drill,” offer the best advice I’ve run across on preparing for crises that represent a combination of the most damaging and most likely scenarios to occur. That’s a potentially devastating situation any organization should prepare for.
I highly recommend this practical, informative, easy-to-use handbook for succeeding in challenging communication situations of all types.
Although the author discusses media appearances, there are some great lessons throughout the book for whatever type of speaking you do. And even as a media trainer myself for the past decade and a half, I learned things about messaging and speaking successfully that were eye opening and useful in equal measure.
Phillips has created a handbook that’s easy to digest even as it imparts some amazing lessons. The book's section of body language and voice is one that speakers of all stripes can benefit from, especially the lesson on energy and “sizzle.”
For any organization facing potential crisis situations, the segment on crisis communications combines some tough love messages with practical advice. “How to Prepare for a Crisis,” and “How to Conduct a Real-Time Crisis Drill,” offer the best advice I’ve run across on preparing for crises that represent a combination of the most damaging and most likely scenarios to occur. That’s a potentially devastating situation any organization should prepare for.
I highly recommend this practical, informative, easy-to-use handbook for succeeding in challenging communication situations of all types.
December 3, 2013
I'm a long-time fan of the author's blog, so it was great to get his knowledge packed into a readable book. There are some great tips here as well as exercises to help you develop your own media message skills.
February 27, 2013
Excellent organization and presentation of key communication elements. Superb section on crisis communication. Unusally complete cites to other solid authors.
June 29, 2013
Pertinent, well organized, helpful
January 30, 2014
Nice read. A well-done brief on how to prepare for media questions, interviews, and the preparation for a crisis.
March 17, 2016
Very helpful advice
Good tips in a format that can be easily digested. Helpful messaging worksheets. Realistic approach to training people who are often nervous.
Good tips in a format that can be easily digested. Helpful messaging worksheets. Realistic approach to training people who are often nervous.
November 25, 2021
Good Read
Definitely recommend this book to anyone that has regular contact with the Press. For the price and the tips it contains, it is definitely a steal.
Definitely recommend this book to anyone that has regular contact with the Press. For the price and the tips it contains, it is definitely a steal.
October 2, 2015
Información útil estructurada de una forma fácil de asimilar.
Displaying 1 - 17 of 17 reviews