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The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview
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The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview

4.2  ·  Rating details ·  104 Ratings  ·  13 Reviews
Paperback, 261 pages
Published January 15th 2013 by Diversion Publishing (first published November 29th 2012)
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W. Whalin
Jan 01, 2014 rated it it was amazing  ·  review of another edition
When you see a television interview, watch it carefully and you will see that some people have short, easy-to-digest answers while others tend to ramble. Also you will observe some people always manage to slip into their conversation about their key point or their new product without being offensive.

You may wonder how they pull off such successful interviews. It is not by accident. They are showing their own savvy skills with the media. You need the insights in THE MEDIA TRAINING BIBLE.

When I w
...more
Irene
Nov 10, 2017 rated it really liked it  ·  review of another edition
As a PR practitioner, I've found this book to be one of the mainstays I go to for a quick reference when I am preparing spokespeople for interviews. Brad Philips is a former journalist at ABC News and CNN who peels back the curtain when it comes to answering tough but common interview questions/scenario/reporter types. Philips also spends a substantial time going over crafting the message and soundbite as well as crisis communications. An invaluable book that is a must-read for those starting of ...more
Justin
Sep 21, 2017 rated it really liked it
A very solid and comprehensive overview of the subject. Provides excellent tactics and training methods, along with the rationale behind them. Depending on your needs you may need to pair this with a more specialized resource.
Robert Anderson
Aug 03, 2018 rated it really liked it
A must for anyone that interacts with the media as a representative of their organization and/or for anyone involved in/preparing an organization's crisis response plan. One of the rare books to actually keep at the ready in your office hardcopy library/bookshelf (should you still have one).
coolwind
Aug 04, 2017 rated it it was amazing
This books has very good coverage of media interview techniques.
Carl Nohr
May 06, 2018 rated it it was amazing
A must read before that first interview. Also very useful concepts for presentations, day to day conversations.
Gary Genard
Sep 09, 2014 rated it it was amazing
This is a terrific book—an ambitious and practical solution to the problem of coming across well when you’re facing a tough situation or audience. From “Ground Rules” to “Go Out There and Get ‘Em!,” you’ll learn all the essential skills you need to look and sound good, stay on point, say things that are memorable, and perform some handy Jiu-jitsu when the going gets rough.

Although the author discusses media appearances, there are some great lessons throughout the book for whatever type of speaki
...more
Olwen
Dec 01, 2013 rated it really liked it  ·  review of another edition
Shelves: business
I'm a long-time fan of the author's blog, so it was great to get his knowledge packed into a readable book. There are some great tips here as well as exercises to help you develop your own media message skills.
Chris
Aug 31, 2013 rated it it was amazing
Nice read. A well-done brief on how to prepare for media questions, interviews, and the preparation for a crisis.
Ami Neiberger-Miller
Very helpful advice

Good tips in a format that can be easily digested. Helpful messaging worksheets. Realistic approach to training people who are often nervous.
HBalikov
Jan 26, 2013 rated it really liked it
Excellent organization and presentation of key communication elements. Superb section on crisis communication. Unusally complete cites to other solid authors.
HBalikov
Feb 22, 2013 rated it really liked it  ·  review of another edition
Pertinent, well organized, helpful
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