Goodreads helps you keep track of books you want to read.
Start by marking “The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview” as Want to Read:
The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview
Enlarge cover
Rate this book
Clear rating
Open Preview

The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview

4.2  ·  Rating details ·  104 Ratings  ·  13 Reviews
Paperback, 261 pages
Published January 15th 2013 by Diversion Publishing (first published November 29th 2012)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about The Media Training Bible, please sign up.

Be the first to ask a question about The Media Training Bible

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30)
Rating details
Sort: Default
W. Whalin
Jan 01, 2014 rated it it was amazing  ·  review of another edition
When you see a television interview, watch it carefully and you will see that some people have short, easy-to-digest answers while others tend to ramble. Also you will observe some people always manage to slip into their conversation about their key point or their new product without being offensive.

You may wonder how they pull off such successful interviews. It is not by accident. They are showing their own savvy skills with the media. You need the insights in THE MEDIA TRAINING BIBLE.

When I w
Nov 10, 2017 rated it really liked it  ·  review of another edition
As a PR practitioner, I've found this book to be one of the mainstays I go to for a quick reference when I am preparing spokespeople for interviews. Brad Philips is a former journalist at ABC News and CNN who peels back the curtain when it comes to answering tough but common interview questions/scenario/reporter types. Philips also spends a substantial time going over crafting the message and soundbite as well as crisis communications. An invaluable book that is a must-read for those starting of ...more
Sep 21, 2017 rated it really liked it
A very solid and comprehensive overview of the subject. Provides excellent tactics and training methods, along with the rationale behind them. Depending on your needs you may need to pair this with a more specialized resource.
Robert Anderson
Aug 03, 2018 rated it really liked it
A must for anyone that interacts with the media as a representative of their organization and/or for anyone involved in/preparing an organization's crisis response plan. One of the rare books to actually keep at the ready in your office hardcopy library/bookshelf (should you still have one).
Aug 04, 2017 rated it it was amazing
This books has very good coverage of media interview techniques.
Carl Nohr
May 06, 2018 rated it it was amazing
A must read before that first interview. Also very useful concepts for presentations, day to day conversations.
Gary Genard
Sep 09, 2014 rated it it was amazing
This is a terrific book—an ambitious and practical solution to the problem of coming across well when you’re facing a tough situation or audience. From “Ground Rules” to “Go Out There and Get ‘Em!,” you’ll learn all the essential skills you need to look and sound good, stay on point, say things that are memorable, and perform some handy Jiu-jitsu when the going gets rough.

Although the author discusses media appearances, there are some great lessons throughout the book for whatever type of speaki
Dec 01, 2013 rated it really liked it  ·  review of another edition
Shelves: business
I'm a long-time fan of the author's blog, so it was great to get his knowledge packed into a readable book. There are some great tips here as well as exercises to help you develop your own media message skills.
Aug 31, 2013 rated it it was amazing
Nice read. A well-done brief on how to prepare for media questions, interviews, and the preparation for a crisis.
Ami Neiberger-Miller
Very helpful advice

Good tips in a format that can be easily digested. Helpful messaging worksheets. Realistic approach to training people who are often nervous.
Jan 26, 2013 rated it really liked it
Excellent organization and presentation of key communication elements. Superb section on crisis communication. Unusally complete cites to other solid authors.
Feb 22, 2013 rated it really liked it  ·  review of another edition
Pertinent, well organized, helpful
Steven Merlis
rated it it was amazing
Feb 28, 2016
Melissa Sprouse
rated it really liked it
May 11, 2015
rated it it was amazing
Apr 05, 2014
rated it really liked it
Feb 20, 2016
rated it really liked it
May 08, 2017
Jennifer Zingalie
rated it it was amazing
May 23, 2015
Borjana Slipicevic
rated it really liked it
Nov 10, 2014
rated it it was amazing
Jun 01, 2016
Anoud Al
rated it really liked it
Feb 25, 2015
Lucas Vargas
rated it really liked it
Jan 06, 2016
Kayla Portillo
rated it really liked it
Jan 03, 2013
rated it it was amazing
May 16, 2015
rated it really liked it
Jun 18, 2017
Anna Simmonds
rated it really liked it
Feb 21, 2014
Michael Glock
rated it really liked it
Mar 25, 2017
Rob Carr
rated it it was amazing
Oct 03, 2017
Luiza Petre
rated it it was amazing
Feb 05, 2018
Susan Dooley
rated it it was amazing
Aug 18, 2017
« previous 1 3 4 next »
There are no discussion topics on this book yet. Be the first to start one »

Nonfiction Deals

  • The Man from the Train: The Solving of a Century-Old Serial Killer Mystery
    $14.99 $2.99
  • Real Artists Don't Starve: Timeless Strategies for Thriving in the New Creative Age
    $9.99 $1.99
  • Never Stop Walking: A Memoir of Finding Home Across the World
    $5.99 $1.99
  • Life Lessons from Matthew
    $5.99 $1.99
  • The Last Founding Father: James Monroe and a Nation's Call to Greatness
    $11.99 $3.99
  • Whatever It Takes: Geoffrey Canada's Quest to Change Harlem and America
    $9.99 $2.99
  • The Voice of Knowledge: A Practical Guide to Inner Peace
    $9.99 $2.99
  • My Mother Was Nuts
    $5.99 $1.99
  • Brotherhood: Dharma, Destiny, and the American Dream
    $7.99 $0.99
  • Final Vows
    $9.99 $2.99
  • Chosen by a Horse: a memoir
    $9.99 $1.99
  • Playing for Keeps: Michael Jordan and the World He Made
    $17.99 $1.99
  • John Quincy Adams
    $12.99 $3.99
  • Easy Soups from Scratch with Quick Breads to Match: 70 Recipes to Pair and Share
    $15.99 $2.99
  • The Fifth Agreement: A Practical Guide to Self-Mastery (A Toltec Wisdom Book)
    $9.99 $2.49
  • No Compromise: The Life Story of Keith Green
    $6.99 $1.99
  • The Prize: Who's in Charge of America's Schools?
    $12.99 $2.99
  • People Over Profit: Break the System, Live with Purpose, Be More Successful
    $13.49 $0.99
  • The Supreme Gift
    $2.99 $1.49
  • Fly a Little Higher: How God Answered One Mom's Small Prayer in a Big Way
    $9.99 $1.99
  • Helping Children Succeed: What Works and Why
    $9.99 $2.99
  • How Dogs Love Us: A Neuroscientist and His Adopted Dog Decode the Canine Brain
    $5.99 $1.99
  • But I Could Never Go Vegan!: 125 Recipes That Prove You Can Live Without Cheese, It's Not All Rabbit Food, and Your Friends Will Still Come Over for Dinner
    $18.50 $3.99
  • Life Lessons from Ephesians
    $5.99 $1.99
  • A Marriage in Dog Years
    $4.99 $1.99
  • Trusting God Day by Day: 365 Daily Devotions
    $11.99 $2.99
  • Simplicity Parenting: Using the Extraordinary Power of Less to Raise Calmer, Happier, and More Secure Kids
    $13.99 $1.99
  • Undeniable: Evolution and the Science of Creation (Kindle Edition)
    $9.99 $2.99
  • Once Upon a Time in Russia: The Rise of the Oligarchs—A True Story of Ambition, Wealth, Betrayal, and Murder
    $11.99 $2.99
  • Manage Your Day-To-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind
    $5.99 $1.99
  • The Big House: A Century in the Life of an American Summer Home
    $11.99 $2.99
  • The Other Wes Moore: One Name, Two Fates
    $11.99 $1.99
  • The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever
    $7.95 $2.49
  • Impeached: The Trial of President Andrew Johnson and the Fight for Lincoln's Legacy
    $12.99 $3.99
  • Identical Strangers: A Memoir of Twins Separated and Reunited
    $4.99 $1.99
  • Fierce Patriot: The Tangled Lives of William Tecumseh Sherman
    $11.99 $1.99
  • The Seven Spiritual Laws of Success: A Practical Guide to the Fulfillment of Your Dreams
    $9.99 $1.99
  • The Reaper: Autobiography of One of the Deadliest Special Ops Snipers
    $9.99 $2.99
  • Our Revolution: A Future to Believe In
    $9.99 $2.99
  • Decluttering at the Speed of Life: Winning Your Never-Ending Battle with Stuff
    $9.99 $1.99
  • Maps and Legends: Reading and Writing Along the Borderlands
    $9.99 $1.99
  • Goddess: The Secret Lives of Marilyn Monroe
    $17.99 $1.99
    $9.32 $3.49
  • The Devil Soldier: The American Soldier of Fortune Who Became a God in China
    $11.99 $1.99
  • Ninety Percent of Everything: Inside Shipping, the Invisible Industry That Puts Clothes on Your Back, Gas in Your Car, and Food on Your Plate
    $9.99 $2.99
  • Structuring Your Novel: Essential Keys for Writing an Outstanding Story
    $3.99 $1.49
  • Technopoly: The Surrender of Culture to Technology
    $10.99 $2.99