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Socialized!: How the Most Successful Businesses Harness the Power of Social
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Socialized!: How the Most Successful Businesses Harness the Power of Social

4.34  ·  Rating details ·  64 ratings  ·  19 reviews
Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies – Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: how to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they’ve lost s ...more
Hardcover, 288 pages
Published November 15th 2012 by Bibliomotion
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4.34  · 
Rating details
 ·  64 ratings  ·  19 reviews

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Kare Anderson
Sep 14, 2012 rated it it was amazing
What makes this a must-read is that it offers clear, compelling reasons AND a path for organizations of any size or kind to optimize the talent and resources of all stakeholders, inside and outside their walls, by apt use of mutually-beneficial social mechanisms. Plus the relevant stories are fascinating and bolster the reader's case when she/he presents this approach to the folks at work. There are so many stand-alone methods and ideas within this idea-packed book and a conversational style tha ...more
Sep 01, 2012 rated it it was amazing
I was lucky enough to see an advance copy of this book.

First of all, whether you like it or not, social media is taking over the world. So if you’re like me, you understand this. But trying to build and market your business around this idea is an entire different thing.

That is where this book comes in. This is not just a book that tells you how important social media is. This book goes well beyond that by not only giving you realistic strategies to implement, it also teaches you how to help mot
Sep 02, 2012 rated it it was amazing
I’m a small business owner and the name of the game these days when it comes to marketing your business is social media. I was able to get a copy of this book and I am really looking forward to implementing the advice that the author gives on using social media and how it has become a fixture in our world. If you are looking to learn more about social media for any reason or use this is the perfect book for you.
Fred Zimny
Nov 03, 2012 rated it really liked it
Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies - Facebook, Twitter, Google+, YouTube, and elsewhere. 
But a huge challenge is still in the way: how to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a business strategy capable of adjusting to the next wave of technology around the corner.  
Christine Crandell
Nov 12, 2012 rated it it was amazing
In the sea of books about social business and social media, this book stands out for two reasons. First, it’s written for managers and executives. Second, it’s about the business case, strategy, organizational design, and operationalizing a new business model.

This book is designed for executives who are trying to understand what ‘going social’ means and if it is worthwhile for them. Each of the ten chapters includes case stories, first-hand experiences, lists, and actionable steps to becoming a
Lori Ruff
Nov 11, 2012 rated it it was amazing
Shelves: social-biz-books
Mark's book quickly caught my attention and held it. I'm grateful that I travel frequently so I can enjoy uninterrupted reading time. This is a keeper!

Mark Fidelman’s must read book, Socialized! How the Most Successful Businesses Harness the Power of Social (Bibliomotion, November 2012), and is available 11/15 at bookstores nationwide, as well as at all major online retailers. You can get your FREE copy of Socialized!, when you register for BusinessNext Social, the world’s premier conference for
Paul Seneca
Sep 20, 2012 rated it it was amazing
I was one of the few that karma smiled upon, getting an advance copy of this book and was really blown away. I am the manager for a small internet based business and basically "run the show" on everything. One thing we're always trying to do is increase our social media advertising. This proves more dificult than most think, at least doing it effectively. Thanks to this book though, you can not only increase your social media effectivenesss, but find the right team or person to do so on a consis ...more
Timely Reviews
Sep 24, 2012 rated it it was amazing
I was excited to receive a review copy of Socialized!: How the Most Successful Businesses Harness the Power of Social. I'm a social media nerd, and it was refreshing to read a book which actually shares the experiences of companies capable of building the future of social media and fan engagement. Plenty of lessons there for small business!
Bryan Ferguson
Sep 27, 2012 rated it it was amazing
I’ve worked with Mark in the past as he implemented his Darwinian funnel and can attest to the amazing results on brand awareness and sales. His playbook chapter outlines his secret sauce and is easily worth 1000x your investment in his book.
Stephan Pire
Sep 17, 2012 rated it really liked it
Shelves: published
Great way to understand how Social Media is running through case studies.

I'm not much into theoretical Social Media bible, at least this book gives food for thoughts and let the reader work out his own judgement.

Cindy Mccombe
Dec 03, 2012 rated it it was amazing
Mark Fidelman’s book “Socialized!” should be textbook for a MBA course in social business. It was a wake-up call for me as a marketing professional. I have used social media to varying degrees throughout the last decade. However, I always did this as an addition step – almost an afterthought.

I have tried to find quick ways to increase my knowledge of social businesses. I have sat through so many presentations that have accurately cited social media growth and adoption, yet I always leave feeling
Simon Bowthorpe
Dec 29, 2012 rated it it was amazing
Socialized! is a must read for CEOs, Marketers, HR Professionals and Management Consultants.

MBA and Marketing students would also be wise to buy the book to stimulate forward thinking in their classes.

Mark Fidelman is a master storyteller and has a a narrative style which makes his work informative, easy-to-read and engaging.

The book takes a brief but thorough look at the history of organizations, setting an ideal framework for discussion of what they need to do to succeed in "The Age Of Soci
Jul 08, 2013 rated it really liked it
Shelves: nonfiction-read
I heard Mark speak at a conference, which was really good. My co-worker made the comment afterwards that she could listen to him all day, he was so fascinating. This book is really good. Since I'm the Communications and Social Media Manager at work, I see how some companies utilize social media and some don't. I work for a 100% privately funded nonprofit and it has helped us tremendously get the word out of who we are and helps us with more of a presence in the community. Mark has great informat ...more
Nov 30, 2012 rated it it was amazing
In essence, Socialized! is an enterprise playbook for capturing the full power of social. Plays based on interviews with more than 150 social business leaders and influencers, as well as Fidelman’s personal experience leading social business change, are presented in a simple and strategic manner, supported by historical facts and modern day illustrations.

This book was very readable, Fidelman broke down each of the complex topics into digestible and actionable information. An entertaining yet ins
Kelly Fidelman
Sep 28, 2012 rated it it was amazing
This is my husband's book. As strictly a facebook/Linkedin user, I wasn't privy to what social media could do for a company, but I've had conversations with people who had questions on how to apply social media to businesses. I say, read this book! Mark surprised me with all the stories, insights and obvious passion he has for social business. Socialized! is really a comprehensive guide for people who want to tap into the power of social and mobile technologies.
Dec 18, 2012 rated it really liked it
This book provides a cogent overview of where social companies are going, how social media strategy fits into that, and what this means to everyone from individual contributors to CEOs.  It fills a space between social media cheerleading and day-to-day social media guides that had been empty (though the book does offer some very practical and appliable tips as well).  Highly, highly recommend this book- everyone needs to read it to understand how win with social media and social businesses.
Jenna Dobkin
Oct 15, 2012 rated it it was amazing
I've had the pleasure of meeting several business leaders cited in Mark's book and am thrilled to finally get the inside scoop on what strategies, tactics and secrets have made them so successful.

Reading the book, I learned just as much from the organizations doing social "right" as the businesses who are paying a high price for their ivory tower, believing the old, hands-off rules of engagement still apply.

Sep 06, 2014 rated it really liked it
Shelves: business, marketing
Excellent book. I lot of the books about social media that I read to stay up with the play date very quickly. This one is 2 years old but the information is as useful now as when the book was published. Trying to find out how to maximize the opportunity of social media, this is worth a little of your time.
Lawson Hembree
Some valuable principles for businesses and organizations. Written mainly for those in large and medium businesses. Some of the charts hard to read because of grayscale coloration.
Jimmy Lee
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Mark is a recognized expert in creating sales and marketing machines leveraging his experience with Freemium and Open Source business models.

He has worked in the software and technology space for over 20 years with organizations such as A.T. Kearney, EDS, CT Space, and Autodesk.

Mark authors the SOCIALIZED AND MOBILIZED Column on Forbes
“The speed of business is moving at a velocity never before seen in human history. Knowledge workers can no longer accept that the business skills they acquired in high school and college will be enough of a foundation for the rest of their careers. In our research, even the best universities in the world fall far short on their undergraduate and MBA curricula for teaching modern social business principles. When we last checked, only a handful offered classes that taught even the most rudimentary social and mobile business strategies.” 1 likes
“that, “A command-and-control style is a sure-fire path to demotivation”—employees whose voices are not being heard, or even acknowledged, eventually become demoralized and thus less effective.” 0 likes
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