Media Essentials: A Brief Introduction

by Richard Campbell, Christopher Martin, Bettina G. Fabos

Media Essentials focuses on the fundamentals of mass communication, helping students keep pace with today's rapidly evolving and converging media. Best-selling authors Richard Campbell, Christopher R. Martin, and Bettina Fabos distill the essential information on media industries and major concepts, incorporate their accessible critical approach, and give students all the study tools they need to succeed in the course and be savvy media consumers. For the second edition of Media Essentials, the authors have added and enriched coverage of media topics instructors asked for, including videogames, convergence, media literacy, streaming music, online journalism, and more. This all comes together in a brief, attractive format — for a very attractive price, about 50% less than competing texts.

592 pages, Paperback

First published July 23, 2010

Reviews

[Dana Raber · Rating 4 out of 5]

Not bad!! I think there might be 1 chapter we skipped but I’m still counting it as a finished book since I diligently read every page assigned.

Easily digestible format, I really liked the setup. Useful interjections, studies, pictures, etc broke up the text blocks nicely. Honestly, a really good textbook. I learned a lot of interesting things.

Extra points for a tiny reference to How to Train Your Dragon: The Hidden World in chapter 14.

[Tara Scherner de la fuente · Rating 2 out of 5]

It's a textbook. But I read it.

[Lauren Martin]

prof made us read every chapter so I’m counting it