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Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It.

3.95  ·  Rating details ·  575 ratings  ·  43 reviews
The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothingchanges this reality: we are in a moment of business purgatory.

So, what are you going to do about it?

Mitch Joel, one of the world's leading experts in new media, warns that the time has come to CTRL ALT DELETE. To reboot and to
Hardcover, 288 pages
Published May 21st 2013 by Business Plus (first published January 1st 2013)
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Average rating 3.95  · 
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 ·  575 ratings  ·  43 reviews

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Start your review of Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It.
Jun 04, 2013 rated it it was ok
This book did have some good things in it, like adding value is the best way to engage the consumer; mobile is and should be first right now; use data to help your strategy; etc.

However, for the most part this book is just a rah rah aren't we marketers great book. The author loves being a marketer and this is another book that trots out the same old examples of highly successful companies and completely fails to address any issues with those same companies, or any others. There's no mention of a
Jonathan Chiriboga
May 21, 2013 rated it it was amazing
In the revolutionary 1999 movie, The Matrix, a character by the name of Morpheus gives the protagonist Neo a choice of either waking up and seeing the truth of the world around him, or remaining asleep and accepting what is. He tells Neo, "This is your last chance. After this there is no turning back. You take the blue pill, the story ends. You wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland and I show you how deep the rabbit hole goes. ...more
Oct 16, 2013 rated it really liked it

For the vast majority of reading that I do in non-fiction areas I do online: in forums, blogs, help systems and so forth. Digging out facts or procedures or ways of dealing with some fairly technical problem. Only once in a while do I pick up a published non-fiction book, and usually I only dip into them a bit, skimming for something useful. Mitch Joel's “Ctrl Alt Delete” is one that pulled me past dipping to skimming through the whole thing, pausing frequently to digest. I'm sure there are many
Dawn Lennon
Nov 27, 2013 rated it really liked it  ·  review of another edition
Shelves: business
As a marketing book, Ctrl Alt Delete takes the reader on wild ride. The metaphor about rebooting is a broad one, so the book opens up many possibilities for the reader to connect his or her life/career with where they are and where they want/hope to go.

I saw it as a book about entrepreneurism, driven and almost threatened by technology. The threat isn't about the technology in place but the existing technology that should better understood and ultimately expanded then ultimately replaced. There'
Mar 19, 2013 rated it it was amazing
Once again Mitch Joel takes his years of experience, mixes it with a healthy dose of future gazing and delivers a first class book that any business professional must read to be prepared for the world we live in today.

The way business use to be done has been rebooted. It doesn't matter if you are just starting your career or a C-Suite executive. You must reboot as well.
Jan 26, 2018 rated it liked it  ·  review of another edition
Shelves: read-2018
I liked it more than a 3-star but there's no 3-and-a-half star rating. It's well-written and moves along at a clip, describing just the sort of things you'd expect it to: the shape of business vis-a-vis the new era of online marketing. It's remarkably prescient for a book published in 2013. There are a lot of things I learned about self-promotion (even things that can apply to writers) that I'll take away from this book and a lot of things I can point to that he predicted would take place. I'd r ...more
Nov 19, 2013 rated it it was amazing
Recommended to Pam by: 12 books club
Shelves: business, non-fiction
Ctrl Alt Delete immediately resonated. It's what you're forced to do when you're stuck and can't move forward or backward for that matter. You're trapped. Not necessarily looking to start over, but rather resume in a forward motion, preferably on stable ground. Then the aha, let's try a Ctrl Alt Delete.

Change is rampant, specifically in the area of technology. Things are happening and morphing so fast, just trying to keep up can seem like a full time job, at least to me. I didn't need the book t
May 15, 2013 rated it it was amazing
Shelves: business, investing
I first stumbled upon Mitch Joel during college. I only wish I found him sooner. Joel’s first book, “Six Pixels of Separation,” opened my mind and eyes to the world of marketing and all the creativity that resides within it. His passion for connectivity, technological advancement and ability to keep an open mind is inspiring. When he announced that he was in the midst of writing a second book, “CTRL ALT Delete- Reboot Your Business (and Yourself) in a Connected World” I knew it would be amazing ...more
Nov 29, 2013 rated it really liked it
In December I read the newest book by "Media Hacker" Mitch Joel. This was followed up by a live Q&A call I hosted with Mitch. Ctrl Alt Delete, despite its name is a positive book about opportunity in the new world of digital media. The book is seemingly split into two; first addressing businesses and organizations and then addressing individuals.

The book really addresses the idea that media is changing so fast that we all have a need of starting afresh with a new strategy, new plan, and new tool
Apr 23, 2013 rated it it was amazing
In Ctrl Alt Delete, Mitch draws upon his client experience, research, and network to synthesize a slew of environmental factors that will impact businesses and individuals over the next five years. He tackles business and individuals separately in the book, but there’s a mutual inclusivity that never really allows them to stand apart. In Reboot: Business, there’s (as expected) a focus on media, digital technologies, data science, and mobile. In Reboot: You, he expands the scope of the book to ad ...more
Jun 07, 2020 rated it liked it
This book is a bit dated because Ctrl Alt Delete is probably not the typical keystroke combination that people would use to reboot their devices these days. It shows in the examples used.

Take for instance Kickstarter, which has turned out to be a double-edged sword. Outdated are also Klout (a service that was shut down in 2018) and Nike's FuelBand.

Even SitOrSquat, a clever app that was bought by Charmin, does not seem to be maintained anymore.

The author admitted as much in the last chapter, sayi
Tim Dimo
Aug 06, 2017 rated it liked it
The first half of this book was a bit difficult to read. It wasn't any of the concepts - on which the author seems to have a firm grasp - but rather the sentence structure. I could not get through a page without a parenthetical observation breaking the flow and my concentration. Many of these items could have been restructured slightly and therefore made part of the primary content.

The second half was a bit easier to deal with, perhaps because by that time I had become familiar with the author's
P Michael N
Jun 12, 2018 rated it it was amazing
Incredibly insightful and relevant book on how to view and run business in his day and age and for a while to come. The book covers aspects of business from ideas and marketing to execution and delivery. Excellent read.
Jaanus Treilmann
Nov 22, 2016 rated it liked it
Shelves: emba, marketing
Good reminder that you have to to give people what they actually want and need. A true utility. And the'll love you forever. Or until your competitor is giving more utility. ...more
Omar El-mohri
Sep 18, 2018 rated it liked it  ·  review of another edition
Shelves: 2018
Not too much exited to recommend this book, to sum it up, the world is changing be ready!
Aug 20, 2013 rated it it was amazing
Digital technology and the Internet have changed American business from top to bottom (what else is new?). What can you, or your company, do to survive in this new landscape? This book gives some answers.

If your company doesn't already have a social media presence, forget about hiring some college kids to create one, while the rest of the company continues with its 20th century mentality. The entire company has to embrace social media, starting with the CEO. Most companies assume that they know
Aaron Maurer
Jul 10, 2013 rated it really liked it
Shelves: 2013
Another marketing book that I read while filtering all content through the eyes of an educator. Once again I have found a business/marketing books to be quite helpful when thinking about education. These people are cutting edge and Mitch Joel is right there among the best. Since reading this book I have been listening the podcasts he creates and learning so many new ways of thinking.

As I read through all my notes in Evernote that I jotted down I think one of my biggest takeaway ideas was how we
Angelo Fernando
Good, fast read for business people. You could hear Mitch Joel's voice resonating through --meaning it is not written in typical business argot. How do I know? I'm a big fan of Mitch Joel's podcast, TwistImage. In fact some of the insights in the book are drawn out from some of the interviews he does on his fascinating show.

What I liked a lot is how Control Alt Delete makes the case for being 'Squiggly' in planning (or launching) your career. The 'squiggly' concept is very relevant today, especi
Ray Campbell
Jul 07, 2013 rated it liked it
Shelves: read-2013
Marketing in purgatory! In our current state of social, technological and economic flux, we have to embrace change and change our approach to business as usual. Mitch Joel does a nice job of listing ideas, principles and strategies for success not only in product marketing, but life.

As a forming marketing professional and teacher of young people who will someday have to live in this world, I like to get an update from time to time. This is the usual call to action with lots of current business
Jeridel Banks
Dec 07, 2015 rated it really liked it
The search for books about re-positioning brands started with Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position, then Seth Godin's Free Prize Inside: The Next Big Marketing Idea, and now this one by Mitch Joel. What I like about this book is it really doesn't concentrate on the branding itself but the personas running the whole show. From changing how the people in marketing think to really looking at your own life goals, this bo ...more
Beth Jusino
Dec 17, 2013 rated it really liked it
"You can do a whole lot with very little."

I've been a fan of Mitch Joel's for years, because he says the things that I think, only better. He understands that marketing today, whether it's for a major brand or an individual artist or an out-of-work middle manager, is personal. You have to know who your audience is and share with them what they want, not what you want. And you can't outsource passionate, genuine relationships.

This new book plays a lot of the same notes of Joel's message from Six
Robert Hays
May 19, 2013 rated it it was amazing
_Ctrl Alt Delete_ is a view of the new business future from Mitch Joel, who has authored the blog "Six Pixels of Separation" for years. Thanks to technology and especially social media, business is changing - fast. That means all of us must change how we manage our careers. The author has a number of suggestions for how to deal with this disruption:

- Create direct relationships with customers
- Provide something of utility to your customers
- Don't broadcast - create content that touches customers
Dec 20, 2013 rated it it was amazing  ·  review of another edition
Just highlight the whole book?

I think this is the book with the most notes compared to pages of the 200+ kindle titles I've completed. It is also the most "expensive" to read, as I ended up searching up and buying three of the books referenced. A cheap price for inspiration and energy of this caliber.

Unlike Mitch's last book, this is not aimed primarily at the digitally curious, but at more or less anyone working today. that's a tall order, but the book pulls off the premise.

It feels a bit disj
May 18, 2013 rated it it was amazing
Mitch Joel does it again! His earlier Six Pixels caught the wave a few years back on the changing digital landscape. Ctrl Alt Delete is a splendid update. The book is in two parts; the first handles the changing perspective for marketers and business folks generally. Read it to understand what your new project is: to connect deeply with your customers in ways you haven't before, not by dumping your ads on them, but by having a real conversation. The second parts is addressed to individuals and t ...more
Jul 06, 2013 rated it it was ok
A few interesting points in this as squiggle...twelve easyish steps to starting a blog - both of these were good information. BUT the authors fan-boy attitude towards Apple got in the way. You can't go very many pages or often paragraphs without a mention of Apple, or Steve Jobs, or ipad, or iphone or etc., etc.... I have Apple products but after being bombarded with adoration of a single device, platform, I just got irritated. Surely there has to be other examples that could have ...more
Dina London
Jun 15, 2013 rated it it was ok
There were a few interesting ideas in this book. The author says that we have to accept that our careers are going to "squiggle" as opposed to the straight line of the past. He also reiterated what other contemporary authors are saying which is that we need to reach people on an individual, relational level when we are considering marketing our product. I felt like this book was just a string of the author's blog posts and could have been edited down to one long magazine article. ...more
Ben Van Horn
Jun 17, 2013 rated it it was amazing
This is a must read for anyone taking stock of their life, their career, or their business. The world is not HAS changed. If you want to be prepared for the new economy that we are a part of, and want to know where we are headed, I recommend this book. Mitch Joel breaks down the ways that you can reboot your skills for the jobs of the future. It's an exciting time that we are living in, and this is a great guide on how to take advantage of it. ...more
J.F. Penn
Aug 22, 2013 rated it really liked it
Aimed at business people rather than individual entrepreneurs, I really love Mitch Joel's podcast so I wanted to read this book. It's about how the world has changed and is changing so fast, the adaptations we need to make around mobile, squiggley careers (which i already have) and how creating and sharing are now mainstream modes of connection. ...more
Briana Ford
The book got right to the point. Not much fluff at all. Some good information. I do feel like the 2nd part of the book still focused on business though, more so you as an employee rather than you as an individual.
Marjorie Clayman
May 30, 2013 rated it really liked it
This was an interesting book, offering insights into how the business world is undergoing a revolution, and thus individuals must as well. I would have liked more actionable items rather than just observations, but otherwise it's a good read, and timely. ...more
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12 Books - Author...: Ctrl Alt Delete by Mitch Joel - December 2013 15 41 Dec 30, 2013 12:00PM  

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Mitch Joel is Founder of Six Pixels Group - an advisory, investing and content producing company that is focused on commerce and innovation. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business and marketing bestseller. His second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon.

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