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Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media
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Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media

3.60  ·  Rating details ·  93 ratings  ·  27 reviews
In the increasingly vital world of social media marketing, if you don’t have a strong digital presence, it’s like you’re not even there. Going Social is an indispensable guide to taking advantage of digital marketing, reaching a critical number of prospective customers, and revitalizing your business’s brand. You’ll gain answers to the questions every marketer is asking, ...more
Paperback, 288 pages
Published November 7th 2012 by AMACOM (first published January 1st 2012)
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Dec 09, 2012 rated it it was amazing
I'm not normally one to read nonfiction, but I have to admit this book was fascinating. Although as a teacher I am not asked to do much social marketing, I loved seeing how "the other side" thinks. The language is accessible, and Goldman has a sense of humor very similar to my own. I loved seeing his asides/ it humanized the concerts. I also thought it made perfect sense that for a book that discusses social media each chapter has additional webcontent for further information. I would highly ...more
Note: I am handling publicity for this book.
Nina Harrington
Nov 26, 2012 rated it really liked it
Going Social by Jeremy Goldman

I was excited to request an advance reading copy of this book from NetGalley because there are so few genuine exponents like Jeremy who has personal experience and gives hands on examples of how he generated excitement and buzz in his business customers by energizing his brand using the power of social media.

Overall this book is an excellent primer for companies thinking of using social media to the best advantage for their customers and certainly achieves the goals
Serena Salvati
Feb 10, 2019 rated it liked it
The book might have benefited from editing to condense. Chapter topics tend to overlap, for example (working with influencers / working with bloggers; organizing your social team / turning employees into marketers), and some of the 'interview' sections seem unnecessary, though they are formatted well in the flow of the text. Occasionally, the narrative voice becomes strangely condescending towards '20-somethings', new graduates, etc. whose input is apparently to be valued but not financially ...more
May 11, 2019 rated it liked it
I think I would have given this book a 3.5-star if I could. The book had great content and was well researched but it was written around 2010. It also centers around larger businesses. Most of the application of concepts are more geared to larger companies with marketing and sales teams with a variety of C-level executives. That just isn't the nature of my business. And much can change in 5 to 8 years in the world of technology. For those reasons, I had to give it a lower rating. It is worth a ...more
Jan 09, 2020 rated it liked it
This book has quickly become outdated; however there are a few decent foundational tips provided.
Stephanie Jobe
Oct 31, 2012 rated it it was amazing
Shelves: first-reads
The full title of this book is a mouthful, no doubt. This book actually didn't take that long to read I just spread it out. When I first started I was shocked to realize just how quickly I moved through it. In some ways that subtitle is a pretty good summary of the book.

Goldman did a lot of things well. He covered everything from the front line interactions to the more gritty business side and he did it in such a way that even I, who did terribly in the my one undergraduate business course,
Brandon Anderson
Feb 25, 2017 rated it really liked it
Pretty useful on social media, works as an introduction if needed but also gives pretty intermediate tips and advice too. Still fresh and relevant.
Henk-Jan van der Klis
Jul 23, 2012 rated it really liked it
Going Social, subtitled: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media is Jeremy Goldman’s collection of good and better practices for online marketers, bloggers and community managers. No theory, models or graphics, but endless tips, hard figures and guest blogs to spice up the core message. If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. What to do with KPI’s? How much is a Facebook “like” ...more
Peg Fitzpatrick
Dec 06, 2012 rated it it was amazing
Shelves: my-book-club
I really appreciated all of the case studies and real world examples in this book. Jeremy Goldman is not just a author writing about social media but a social media professional who is an author. This important distinction creates a truly useable book.

My favorite chapter in the book was "How to build strong relationships with bloggers and work with online personalities" which explains how brands can work with bloggers and social media professionals.

There's plenty of practical tips that brands
Feb 09, 2017 rated it really liked it
Great reference material. If you're tech savvy, some information is refresher. But overall, you'll learn something in each chapter, even if learning from other companies' experiences.
Oct 31, 2012 rated it really liked it
Recommended to Walt by: GOODREADS
RECEIVED FREE FROM GOODREADS FIRST READS. A well written and as importantly, fun to read, comprehensive look at the all-encompassing world of social media and how it fits into real world activity. Going Social is well worth having on hand; it explores so many subtle ins and outs of the social world that no matter what you have or haven't yet done yourself, you're bound to learn something new from Mr. Goldman. He's a funny, insightful, enthusiastic writer who clearly lives and breathes social ...more
Jennifer Love
Sep 25, 2013 rated it really liked it
This book is highly beneficial for anyone looking to truly grasp the concept of social media and what it can do for your business. For those who have more experience in the field, he presents a lot of great topics and concepts for wisely managing your social presence in ways that are professional but not overbearing.

If you are in anyway involved with social media for work or business, then this is a must read. This is also the perfect book for anyone who can't understand how social media is an
Apr 30, 2013 rated it really liked it
Just stepping into the business side of social media and would highly recommend this book. Jeremy provided thorough real life examples from reputable companies that were helpful to explain things to a newbie. The only thing I was left desiring was more information about service based companies rather than product but that said, the book was still a wealth of information.
Ann Hoff
Mar 02, 2015 rated it liked it
This book kept my interest long enough that I finished it, but will I do any of the suggestions she ha,d probably not. It was a good overview to see if I was missing anything with social media for my company, and what areas of my platform I could flesh out a little more.
Jun 11, 2015 rated it really liked it
Good book, especially the focus on what to look for in a social media/community manager, and how to handle brand negativity. There is also a section on word of mouth marketing via happy customers, and engaging employees to boost social media efforts.
Dave Snell
Jan 03, 2013 rated it did not like it
Learned very little from this book, and I'm far from a social expert. Far too many of the points were obvious and the examples were not very compelling. Although it's very dated, Groundswell offers a far better set of principles for developing social strategies.
Oct 27, 2012 rated it it was amazing
This is the book that has turned my small review company into the giant that it is becomming. I knew the web had changed but how to take my simple reviw blog and grow it was not something I knew how to do. This book shows you and most of all it is simple and fun.
The strength of this book lies in the personal experiences of both the author and those he invites to share their own stories. For more:
Feb 18, 2015 rated it liked it
Decent book with some good insights. It started slow, with a high-level overview that didn't contain many insights, but as the book progressed, the author began to address some more detailed tactics.
Nov 07, 2012 rated it really liked it
it was very informative. I was able to take away some great information and apply it to my business…. that sounds so generic. but its true. and i started following jeremy goldman on twitter, thats even better. its like an extension of the book.
Dec 27, 2016 rated it really liked it
Scaling up those Digital Marketing skills. 2017 here i come...

Be approachable.
Encourage engagement.
Be a friend and give them something useful.
Don’t overload your audience.
Michelle Hoogterp
May 02, 2014 rated it it was ok
Meh. Maybe 2 stars. This is best read by more clueless folks and those who intend on having PR teams and large brands. It also covers a lot of basics, and I am looking for something different.
Mar 04, 2016 rated it liked it
This book is already out of date.
Mar 29, 2013 rated it really liked it
Confession, I actually read this a while ago. But, it's so good I think I need to read it again. Jeremy Goldman practices what he preaches so it's well worth connecting to him on Twitter.
Raizza  Encinas
rated it really liked it
Apr 22, 2014
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Nov 04, 2017
Theresa Humphrey
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Oct 05, 2015
rated it it was ok
Jul 30, 2019
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JEREMY GOLDMAN, a recognized expert in social marketing, has managed e-commerce and social media for major brands, including Kiehl’s, TEMPTU, and Jurlique, and consulted with numerous others. He is currently AVP of Interactive Communications for iluminage inc., a Unilever subsidiary he helped found.
“Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.” 3 likes
“Listening is one of the most important things a brand can do online. If your brand is just broadcasting its own agenda, it isn’t truly engaging in a conversation.” 2 likes
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