Imagination Engineering: A Toolkit for Business Creativity

by Paul Birch

Develop creativity skills and solve business problems. Creativity isn't simply important; it's essential. Innovation, differentiation and out of the box thinking are the ultimate sources of commercial advantage. And, like every other essential business skill, creativity can be developed. Imagination Engineering offers a proven and highly successful formula for developing business creativity skills. Putting problem solving and idea generating techniques into a convenient and easy to remember framework, this highly practical and enjoyable guide covers all the stages of the creative process from identifying a problem to implementing a solution.

Paperback

First published September 3, 1996