Instant Creativity: Simple Techniques to Ignite Innovation and Problem Solving

Kogan Page Instant

by Brian Clegg, Paul Birch

Instant Creativity is a collection of tried and tested techniques to encourage individuals and groups make the most of their creativity. It offers over seventy quick and simple exercises to help find fresh ideas and solutions to problems. It is designed for combating a lack of inspiration, for brainstorming ideas for new projects, creating a better understanding of an ongoing problem or for seeking a general direction. The range of ideas will help tap into the creative energies of any individual or an uninspired team. They are particularly useful for marketers, advertising professionals and product designers.

Genres: Business

192 pages, Paperback

First published January 1, 1999

About the author

Brian's latest books, Ten Billion Tomorrows and How Many Moons does the Earth Have are now available to pre-order. He has written a range of other science titles, including the bestselling Inflight Science, The God Effect, Before the Big Bang, A Brief History of Infinity, Build Your Own Time Machine and Dice World.

Along with appearances at the Royal Institution in London he has spoken at venues from Oxford and Cambridge Universities to Cheltenham Festival of Science, has contributed to radio and TV programmes, and is a popular speaker at schools. Brian is also editor of the successful www.popularscience.co.uk book review site and is a Fellow of the Royal Society of Arts.

Brian has Masters degrees from Cambridge University in Natural Sciences and from Lancaster University in Operational Research, a discipline originally developed during the Second World War to apply the power of mathematics to warfare. It has since been widely applied to problem solving and decision making in business.

Brian has also written regular columns, features and reviews for numerous publications, including Nature, The Guardian, PC Week, Computer Weekly, Personal Computer World, The Observer, Innovative Leader, Professional Manager, BBC History, Good Housekeeping and House Beautiful. His books have been translated into many languages, including German, Spanish, Portuguese, Chinese, Japanese, Polish, Turkish, Norwegian, Thai and even Indonesian.

Reviews

[Chandra]

Step by step to unlimited creativity

[Sambasivan]

Quick fix idea generation techniques to come out with the right questions or the right answers. Could be an individual or a team exercise. Practical ideas so useful.

[mahatmanto]

gak semuanya cocok saya jalani.
gak semuanya sukses...hihi..