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Extending the Supply Chain: How Cutting-Edge Companies Bridge the Critical Last Mile Into Customers' Homes
"Why have so many "e-commerce" companies failed in the last few years? In many cases, it's the failure to figure out how to extend the supply chain directly to customers that keeps a company from succeeding. Using cutting-edge delivery practices and technology-based order processing, companies can minimize costs, customize their products, provide increased service and conv ...more
Hardcover, 252 pages
Published August 20th 2004 by AMACOM/American Management Association
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