The Art of the Advantage: 36 Strategies to Seize the Competitve Edge

by Kaihan Krippendorff

This work brings to life 36 centuries-old Chinese stratagems and explains how they can be applied to corporate or personal strategy. Using actual case studies, the author shows how companies who have used these Eastern strategies can get an edge on their Western competitors.

Genres: Business

Hardcover

First published November 24, 2003

About the author

Kaihan Krippendorff is the founder of Outthinker and the Outthinker Network, a global community of corporate strategy leaders. Recognized by Thinkers50 as one of the top emerging business thinkers to look out for, he is a professional speaker and the author of Outthink the Competition: How a New Generation of Strategists Sees Options Others Ignore (2011), among other business strategy books. A former McKinsey consultant, he is a strategic advisor numerous leading corporations.

Kaihan is a member of the prestigious Thinkers50 Class of 2019 Radar group – A global selection of the top 30 management thinkers to follow and hear from in the coming year. One of the top 8 innovators in the world in 2019 according to Thinkers50, Kaihan was included for a Distinguished Achievement Award in the category of Innovation – awarded to the person in the world that has contributed the most to our understanding of innovation in the past two years.

Reviews

[Betty · Rating 4 out of 5]

Great book that combines strategy through both Eastern and Western lenses. Easy to read "case study" format with current business examples.

[Stone · Rating 4 out of 5]

Interesting to see how companies compete with each other under the lens of traditional Chinese war strategies. Tools are neutral; it depends on who is using them. This book helps me to detect maneuvers with hidden intentions in the business world and in daily life situations.

[Martin Hanaka · Rating 2 out of 5]

The Chinese strategies are well known. Many of the examples and conclusions are not accurate in all cases or are superficial

[Kirstin Elaine Myers · Rating 5 out of 5]

Actionable, practical, insightful and easy to read.