Guerilla Marketing for the Nineties

by Jay Conrad Levinson

A bestseller first published in 1983, Guerrilla Marketing offers an innovative approach to marketing for the small business owner. Filled with hundreds of effective ideas, this book outlines Levinson's philosophy about marketing. In this expanded edition, Levinson identifies the fastest-growing markets today as well as the latest strategies, up-to-date information on new technologies, new programs for targeted prospects, and management lessons for the twenty-first century.

Genres: Business, Nonfiction

336 pages, Paperback

First published January 1, 1993

Reviews

[Brenda Cregor · Rating 3 out of 5]

Poor? Starting a company?
This book definitely has some savvy ideas for getting your product out into the marketplace.
There are newer editions...I would recommend those.