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Profitable Direct Marketing
Jim Kobs is a respected leader in the field of direct marketing, a strategic thinker, an effective teacher/lecturer, an award-winning creative thinker, a noted author and a good friend. Profitable Direct Marketing incorporates the wisdom of his years of experience and is an important addition to the library of every serious direct marketer. -- Jonah Gitlitz President Direc ...more
Hardcover, 396 pages
Published September 30th 1991 by McGraw-Hill Companies
(first published March 1st 1991)
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Here’s some trivia for your next vacation get-together: The concept of the summer “beach read” book goes all the way back to the Victorian...
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