Competing on Value

by Mack Hanan, Peter Karp

Presents a new approach to selling that emphasizes not competing on the basis of the best price, but the highest value i.e. demonstrating to current and prospective customers that using your products or services will either cut their costs or improve their revenues. Distributed by Gale. Annotation

Genres: Business

220 pages, Hardcover

First published April 22, 1991

About the author

MACK HANAN is an international consultant, trainer, and lecturer on accelerated business growth.

Reviews

[Lorie]

Very insightful and I am only 1/4 of the way through the book.