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Marketing Logistics

3.44  ·  Rating details ·  9 Ratings  ·  0 Reviews
Marketing Logistics, written by Europe's leading expert in this field, examines the way customers in all types of markets respond to customer service and product availability. In today's volatile marketplace there is growing evidence that the way in which we service customers can make the difference between winning and losing the sale. The logistics process is an essential ...more
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Published March 27th 1997 by Butterworth-Heinemann
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