Webworks: E-Commerce

by Katherine Tasheff Carlton

With nearly one out of every three internet users making on-line purchases, e-commerce site designers must tread a fine line between utility and aesthetic. Pull-down menus, back-end databases, secure servers, limited bandwidth, and brand marketing all must be taken into account while developing a visually pleasing, easy-to-use website. e-Commerce explores and illuminates the balancing act e-commerce designers face when working with often-restrictive technology in a highly competitive marketplace.

185 pages, Paperback

First published February 1, 2001