Planning and executing corporate strategy is where the rubber meets the road. Companies that plan and execute their strategy will thrive in the marketplace. Successful corporate strategy must be strong enough to meet the needs of the marketplace, yet flexible enough to quickly adapt when the marketplace changes. How to Plan and Execute Strategy outlines a field-proven framework the reader can use to design and implement a strategy and strengthen the corporations competitive advantage. This is accomplished by enduring buy-in and implementation by every worker, at every level. This book offers a practical approach to implementing any strategy successfully.
Stettinius, Wallace, et. al., How to Plan and Execute Strategy (McGraw-Hill, 2007). Bewonderenswaardig bondig boekje over strategievorming en -implementatie. Vol bruikbare aanwijzingen en herkenbare elementen. Losse puzzelstukjes vallen in elkaar door lezing. Cijfer: 8. Gelezen: december 2010 (vlucht van Amsterdam naar Tokio).
Having read the book "Strategic Management: Concepts and Cases", I found this short book ( How to Plan and Execute Strategy), not so helpful, in fact too simple and doesn't have any material.
I learned that reading short books only gives you a general idea about a topic, but they never, ever teach you the subject good enough to be able to confidently use those lessons in practical purposes.