Public Relations: The Profession and the Practice

by Baskin Otis W

Accompanied by online video interviews of leaders in the public relations field, this title explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field. It provides the user with the ability to create messages using both the social media and traditional media.

Paperback

First published January 1, 1982

Reviews

[Rachel · Rating 3 out of 5]

wow this book was so corporate. i feel like i need to buy a new pair of pants just from reading it

[Thanh Loan · Rating 4 out of 5]

good