Punk Marketing: Get Off Your Ass and Join the Revolution

by Richard Laermer, Mark Simmons

The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control.

In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.

Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.

Punk Marketing is the first shot—soon to be heard 'round the world—of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.

Genres: Business, Nonfiction

256 pages, Hardcover

First published January 1, 2007

Reviews

[Bethany · Rating 4 out of 5]

Though it is large brand/consumer targeted, I think it has a lot of concepts that will work their way into everyday marketing for my small music-theater company.

[Jason Farley · Rating 3 out of 5]

This was an incredibly interesting and informative book. It is about advertising and the new technology (TIVO, ITunes, The Internet). They were actually teaching (rather than analyzing) the trends so that they can be used effectively, but the stats that they compiled, as well as that "historic advertising" that they looked at (like 'come see the softer side of sears' very historic) made it a really fun and interesting listen. WARNING: the swear, though not like sailors, unless the sailors are around their grandmother.

[Ryan Coons · Rating 1 out of 5]

A listing of common-sense information written in a tone that the advertising executives of 2005 thought would sound cool and edgy.

[Tiago Antunes · Rating 3 out of 5]

3.5 ⭐️

[Alison · Rating 2 out of 5]

Super interesting and fun to read (though a tad rant-ish). Made me think about my relationship to consumerism, overall. The book is pretty geared towards those in the advertising world or brand marketing industry, for better or worse.

[ryan · Rating 3 out of 5]

the title sounds like an oximoron. it is. but whatever, it's good. I think the writers promote themselves a bit too much, but as a whole it's fun and interesting. its all about agencies taking risks and being innovative with their in marketing.

[Nadia · Rating 4 out of 5]

I liked this book - not a whole lot of brand new information, but a lot of "new"ish information put together in an easy-to-read and easier-to-understand kind of way. Plus, I know and love the authors -- so it's hard for me not to know and love the book.

[Felecia · Rating 5 out of 5]

The best marketing book ever!! Very witty!
If you are looking for a book that talks about gorilla marketing and skipping lame conventional ideas for marketing that gets results. I mean they just really get it!

[Stephanie]

Awesome book, made me laugh too many times to count.

[Vandana]

interesting concepts so far

[Kiersten · Rating 1 out of 5]

Not sure why I didn't like this one, just didn't

[Richard Mulholland · Rating 3 out of 5]

Not bad, just a bit hackneyed

[Doddy Nugraha · Rating 4 out of 5]

I enjoyed This one.

[Indah Threez Lestari · Rating 3 out of 5]

624th - 2011

[Adam Schweigert · Rating 2 out of 5]

some good examples and case studies, but this book rambles quite a bit and is a little self-serving (a lot of the examples are projects the authors worked on).

[Lori Grant · Rating 3 out of 5]

An optional-read book on self development for knowledge workers, managers, executives, and entrepreneurs.

[Felipe · Rating 5 out of 5]

I really like this beside the true advertising