The Disney Touch: How a Daring Management Team Revived an Entertainment Empire

by Ron Grover

Outlines the transformation of the Disney Company from industry behemoth to cutting-edge corporation, detailing how a new management team infused new energy, imported fresh talent, and brought the company firmly into the black

Genres: Nonfiction, Business, Biography

Hardcover

First published May 1, 1991

Reviews

[Jesse Flood · Rating 5 out of 5]

A fascinating account of Disney. The parks, the movies and television. There a lot of smart people at the helm, working with the creative minds that bring the magic to the masses. Highly recommended reading.

[Davey · Rating 4 out of 5]

NF - Eisner and Katzenberg takeover in mid - 1980's

[Natasha · Rating 4 out of 5]

I liked this book. For a nonfiction work, it didn't read too dry and was entertaining as well as informative. I really like Disney, so the subject matter probably appealed to me more than most people but oh well. For a book about the business affairs of a company, it read really well.

[Joe]

None at this time

[Grant Baugh · Rating 5 out of 5]

Reads quite nicely for a non-fiction. This book gives an interesting, behind-the-scenes look at the movie and entertainment industry.