Internet Business Models and Strategies: Text and Cases

by Allan Afuah

Afuah and Tucci’s Internet Business Models and Text and Cases, 2e draws on research to develop and integrate a framework to help students understand factors that surround a firms performance and the central role that business models play in the face of the Internet. In the first part of the text, Afuah and Tucci explore the concepts on which Internet models rest. The second part offers cases of both Internet firms and Brick and Mortar companies that must formulate and execute successful business models and strategies.

Genres: Business

480 pages, Paperback

First published August 9, 2000

Reviews

[Turgut · Rating 5 out of 5]

Great book, especially the diagrams are very useful.

[Jonathan · Rating 3 out of 5]

I highly recommend taking one of Professor Afuah's classes to fully appreciate his knowledge of and passion for this topic.

Be sure to check out the case study on "Sprint PCS: Winning the Wireless War?" It was written by an outstanding team of co-authors :-)