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Business Models: A Strategic Management Approach
Business models are about making money and most forms are in the business to make a profit. It is therefore no surprise that the phrase business model is increasingly finding its way into CEO speech, and in business school functional areas such as accounting, finance, marketing and strategy. This work explores which activities a firm performs, how it carries them out, and ...more
Published August 22nd 2003 by Irwin/McGraw-Hill
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