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Blog, Inc.: Blogging for Passion, Profit, and to Create Community
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Blog, Inc.: Blogging for Passion, Profit, and to Create Community

3.64  ·  Rating details ·  1,501 ratings  ·  179 reviews
With roughly 95,000 blogs launched worldwide every 24 hours (BlogPulse), making a fledgling site stand out isn't easy. This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword f ...more
Paperback, 184 pages
Published September 19th 2012 by Chronicle Books (first published September 7th 2012)
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Jul 07, 2013 rated it liked it
Shelves: writing-books
I've been blogging since 2004. I started as a mommy blogger on Livejournal, but then my writing life led me to and my love of cemeteries steered me to WordPress. After all those years, I know the basics of setting up a blog and generating content, but I struggle with posting consistently and I'm a dilettante at design. I was hoping this book would provide the solutions to my lapses. It didn't.

It does, however, provide a lot of information about setting your blog up as a business, inc
Ananya Juneja
Dec 05, 2013 rated it did not like it
So when I first started blogging (last month lol), someone recommended the the book Blog, Inc. and I have to say I'm a little disappointed. Now I'm pretty good with technology and I've been pretty familiar with the NetWorld for many years. So for me, I didn't really get too much out of this book. It really goes into MANY current/past blogs that have done well and why the bloggers think they did well. This book is really geared to someone who is unfamiliar with blogs and social media. I really wa ...more
Jan 20, 2014 rated it liked it
Honestly more a 2.5, but I thought I'd be generous.

On the whole, it covers a blog's life from the very conception (or pre-conception?) through to making a full-time income from it.

Delving deeper.... well, it doesn't really.

Although published in 2012, some of the book is already quite outdated, though that's pretty typical of any book written about computers or the internet, in that they date exceedingly fast. Several of the blogger profiles featured have changed names and/or re-invented thems
Dena (Batch of Books)
It's okay. Nothing new. This is a good book if you're new to blogging and social media because it goes over things from the very beginning. Picking out a name, blogging platforms, and what to post. There are a lot of interviews with successful bloggers who share their experiences.
It's not what I was hoping for and it's nothing that you can't find in a few helpful articles online. However, if you're brand new to blogging, Blog, Inc will be a helpful book.

Content: clean

My blog: Batch of Books
Oct 10, 2018 rated it liked it
It's an okay read. A nice reference in blogging and a great reminder in tax... 😊 ...more
Dana Al-Basha دانة الباشا

I have been blogging for years now, the first blog was a mess, the second one an experiment, the third one was my first real attempt at blogging, I messed up a lot, learned a lot, and became well known, all in all Dana's Sanctuary will always hold a very sweet spot for me, but now that I'm working on my business venture, I need to study my steps better, this book is simply amazing.

Every question I had was answered, it raised in me new ideas and more questions as well, I recommend a small notebo
Kristin Antosz
A good resource if you're brand-spanking new to blogging, but you can skip this if you're a veteran blogger (there's not much new to take away if that's the case.) ...more
Melanie  H
Dec 03, 2015 rated it it was amazing
Oh man, this book got me so excited about blogging but then I had to accept, I'm lazy. ...more
Kelli Cooper
Nov 30, 2017 rated it liked it
Some good info, but the first half covered mostly basic things I didn’t need information on. The second half was more helpful given my prior knowledge.
Marilyn Nimz
Dec 29, 2012 rated it it was amazing
I was really excited to see that someone had finally written a good book about blogging. It doesn't seem like there are many other books out there written by bloggers that I follow and respect. That's why I was so thrilled when I saw that Joy Cho had come out with this book. I feel that it is the perfect extension of her blog and am so grateful that she would share this personal advice on how to get your blog up and running the proper way. The book is broken up really well into different categor ...more
Dec 12, 2012 rated it liked it
A solid overview of blogs and blogging best practices. I'd recommend this quick read to beginners and to people looking to take their blog to the "next level." Also, nice touches with the many interviews with professional and hobby bloggers, with the overarching community-building focus, and with offering multiple measures of success (instead of simply defining success as related to money.) Good design and easy on the eyes. My reason for the three starts is that I, while I felt inspired and foun ...more
Jan 04, 2017 rated it liked it
Oh, the perkiness. Everything is gonna be just great. While one of this book's main points is about being authentic, this paper-cutter blogger's voice sounds like it's issued through clenched teeth--and I'm not specifically pointing to this author, but all who adopt this twinkle-toothed tone. I guess that works for people raking in success from their blogs, but it isn't authentic, not on anyone.

This book also seems outdated, even for 2012. Blogging was way out of the "Wild West" territory by tha
Jun 29, 2013 rated it it was amazing
Highly recommend to anyone interested in starting a blog as a hobby or a business. Covers all the bases in a professional yet casual, friendly voice, and lists all the resources the author or the interviewees mention to assist you in creating and maintaining the best blog possible. Good to have on hand for future reference as your imagined blog becomes reality.
Aug 28, 2014 rated it liked it
While this book had tons of practical tips for bloggers, I definitely think most are of value to newer or aspiring bloggers rather than ones that have been in the game for awhile. I enjoyed some of their interviews, but for the most part, I already know most of the information in it. It was nice to have such a well-put together guide though, and it did help top inspire me to keep chugging along.
Apr 16, 2016 rated it liked it  ·  review of another edition
Shelves: self-help
It's a good book for those who are completely clueless about the blogging world, as it provides detailed explanations about many blogging aspects. However, I already knew most of the things included in this book (online), but it was still intriguing to read the multiple interviews from successful bloggers. ...more
Nov 06, 2013 rated it really liked it
Shelves: in-2013
As a new blogger all the information that Joy talks about was very useful. I liked reading about things that I would consider when writing on my blog.
Maureen Flatley
Nov 26, 2013 rated it it was amazing
Terrific, comprehensive guide for anyone contemplating starting a blog
Ashley Salisbury
Dec 11, 2018 rated it liked it
Solid resource book for those beginning the blogging life. Some areas did not go in as much depth as I had desired, but the interviews with current, full-time professional bloggers were spot on. Even if the chapter did not go into the depth of knowledge I desired, there are lots of resources listed for more information gathering. I will keep it on my shelf for future reference, but there will be no reason to read it in its entirety again.

The book basically read like a collection of blog posts ab
Petri Launiainen
Jul 18, 2018 rated it really liked it
As a life-long geek, I may not have been the main target for this book, so I'd say that it probably is a good intro to this subject, but by no means an in-depth manual.

So if you are new to this subject, you get a bunch of basic data and real-life case studies.

The only new and valuable point I found was the suggestion to make the permalink of a blog entry easily accessible. In my setup, that would be the same as the address bar entry, except in one special case, so it makes sense to show that exp
May 07, 2020 rated it really liked it
This is a good book to read. Although I've started the blogging for dummies but didn't cope with it due too much technical stuff. The author has defined the concept neatly and hooked me to the end. I've learnt many things from the book to start my blog but the problem is, it doesn't cover the main concept of mine: how to generate traffic to my blog. She just touches everything about the blog. It is also not a guide to start blogging business. It just gives to ideas to the person who had already ...more
Mar 09, 2020 rated it it was ok
This didn't really offer what I was hoping for - it starts with a how to start a blog and finishes with how to expand in to a shop and pitch a book with very little time spent in the middle and more around the how-to build up a base, ect. I did learn one new thing with pictures so that's cool but not much else. The interviews with bloggers were more about post hitting it big again as opposed to what went in to it. Also, I'm not blogging to make it a full time job so I might not have been the tar ...more
Michaela Raschilla
Sep 26, 2017 rated it did not like it
Shelves: non-fic
note: I am a veteran blogger so this book was not for me. More than likely this is a great book to pick up if you have never blogged but want to start now. Unfortunately a good 75% of it was of no use to me. I did take some of the advise from the "for profit" section and I do feel the "resources" page was helpful but honestly for me it could have been broken down into a two sides page of a well formatted PDF. ...more
Jul 22, 2018 rated it it was ok
Disclosure: I've never blogged and rarely read anyone else's blog.

The practical advice found in this book was good, but it was few and far between. Probably the most valuable section was on monetizing your blog. There were eighteen (!) 2-3 page interviews of different bloggers who have been successful. I did not find this very useful because they are almost all food/wedding/design type blogs. The rest of the book is mostly fluff.
Becki Iverson
Jul 22, 2019 rated it really liked it
This book is short but punches far above its weight in terms of valuable content. I have been blogging long enough that I know 85% of this information already, but it was still a great refresher in best practices and filling in some gaps (especially for things like monetization). I sorely wish this book had existed 7 years ago when I first started my blog. This is a must-read for anyone wanting to build a brand online , whether for full-time or freelance.
Kabrina Jack
Lots of info!

This book wasn't bad, filled with a lot of great information, a lot of it i already knew, but it's in an easy to read format and makes perfect sense. It has interviews with bloggers sharing their stories as well as to the point information for setting up and growing your own blog!
Amy Ballard
This was a helpful energizer for me as an intermediate blogger. It taught me some tricks I didn't know before, and I enjoyed the interviews with successful bloggers. It was fun getting different perspectives and seeing some of the topics other people blog about. Blog, Inc. would be a great book for a newbie blogger. ...more
Aug 11, 2018 rated it liked it
Shelves: non-fiction
Great intro for the beginning blogger. Although I feel some info could use updating from the 6 years since its publication. Some of the featured blogs are no longer around or have phased into larger websites, lacking the personal feel of a traditional blog, but successful nonetheless.
Sep 03, 2018 rated it liked it
I don't remember why I chose to buy this book. It must have been recommended. It's not a bad book but it was far below the level I am at. I ended up skimming most of it as I already knew what she was writing about. This is aimed at people who have never blogged. ...more
Harold Wilson
Mar 10, 2019 rated it it was amazing  ·  review of another edition
Inspiring and Very Informative

I am starting a blog now, for business purposes. This book will be my main resource, as the info is that complete. Very easy read with tons of resources. Well done!
May 29, 2019 rated it it was amazing
Very well written, Joy manages to break technobabble like RSS, bounce rate and SEO's down into English so that even the worst technologically illiterate luddite like myself can understand. A very useful book that I expect I am going to need to buy! ...more
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