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Create Your Writer Platform: The Key to Building an Audience, Selling More Books, and Finding Success as an Author

4.11  ·  Rating details ·  343 ratings  ·  75 reviews
Creating a platform isn't just beneficial--"it's essential"!In today's world of blogging, websites, Twitter feeds, and Facebook updates, building a writer platform from the ground up can seem a daunting task. Never fear--author and editor Chuck Sambuchino provides expert, practical advice for increasing your visibility, selling more books, and launching a successful career ...more
Paperback, 224 pages
Published October 25th 2012 by Writer's Digest Books
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Average rating 4.11  · 
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Emma Sea
Apr 24, 2015 rated it it was ok
Shelves: paperback, i-own-it, meh
SO MUCH FILLER (what is Facebook? how do tweets work? Google+: the next big thing)

If you are completely new to social media, Western media technology, or the 21st century,this may be useful to you. Otherwise I'd suggest following a couple of good blogs will give you more useful information.
Ashley Lauren
Aug 18, 2013 rated it really liked it
Shelves: non-fiction
There are a lot of books out there with a "call to action." They want us to work harder or better, to be stronger, thinner, nicer, to learn how to cook vegan, under 500 calories, etc. This book says if you want to get published, you need to make a platform.

My idea of a good call to action book is, when I'm done with the book - even better when I'm in the midst of the book - I actually do something!

Sambuchino's got it. Maybe it's all the blogging under his belt but he knew how to write a book wi
Ashley Earley
I thought this book would be pretty different from the one I previously read (Social Media for Writers), but it isn't different enough for me to read this whole book. I read certain parts of it (really only the beginning and the chapter about platform for fiction writers) but I don't plan on reading further any time soon.

I'm not saying that this is a bad read. It is very helpful. Just not to me since I recently read something similar.

Definitely give this a shot if you're a writer that doesn't
Tom Bentley
Jan 16, 2013 rated it it was amazing
You mean, we have to write the book AND create this slippery thing called "platform"? Ugh. But Chuck Sambuchino's newest gives writers the rubber booties to slip no more. Let me quote from one of the early pages: "Think about what platform is--it's visibility. So a book without a platform is just the opposite: invisible."

That carries the tone of the work: it sets out in a step-by-step fashion (with a you-can-do-this directive) what platform is, how it can work for different types/personalities o
Julie Thomason
Nov 23, 2016 rated it liked it
This book was published in 2012 so in digital era parameters it is a bit out of date. It is also more geared to the non-fiction writer and the US market. Some useful points, confirms some things I have acquired in my digital development and given me some ideas. However, a lot of the info can be obtained online though I myself do prefer hard copy as it is not so tiring on the eyes. I do feel the writers tone is genuine and he wants to help though more up to date stuff is available
Rose Elliott
Oct 08, 2019 rated it liked it
This book was very helpful to me in many ways. It's given me an extra push that I need to continue doing what I'm doing. Two big things that made it three stars for me were that it's a little outdated (Google+ is dead, Jim) and it honestly could have been a shorter, pamphlet style book and no value would have been lost. However, I do appreciate that author interviews and agent comments added to the length of the book. ...more
Jan 01, 2015 rated it it was amazing
This book is a very thorough guide through the platform building process for both fiction and nonfiction writers. Platform is something that always made me nervous because I wasn't sure HOW to go about building one. Sambuchino's guide shows you how to start small and build your audience over time. He offers many ideas and ways to create a system that works for you. Some of his ideas I'd seen other authors doing on Twitter and Facebook, but it wasn't until reading this book I had that "Aha!" mome ...more
Raven Oak
Sep 13, 2014 rated it it was ok
I've read quite a few novels about writer platforms. Unfortunately, this wasn't the best one or even a helpful one as a fiction writer.

If I were writing non-fiction, this would be an amazing book. There was very, very little in here that applied to me or hasn't been said a hundred times in other novels and often said better.
Larissa Lee
May 04, 2020 rated it really liked it
[First Glance]
It's going to sound silly as I write out a blog post that will be shared across various social media channels, but... this book had me both intrigued and a bit leery. I'm not into the Influencer culture, the idea of success being measured by social media reach. However, I recognize that I follow people I like online; they've built the kind of communities and online interactions that leave you feeling good when they're done. So clearly, a writer can benefit from using social media t
Mar 03, 2019 rated it it was ok
This was an assigned text for a BA in English & Creative Writing class.

The layout of this book was engaging and easy to follow. It makes a good argument for the importance of a writer's platform.

However, like some other commenters have mentioned, this book serves nonfiction writers a bit more than fiction. It glazes over the benefits of building a website, instead favoring blogs. It doesn't acknowledge building a website from the ground up and using shared server space for hosting (and I'd assu
Alan Lampe
Apr 12, 2018 rated it really liked it
This is a very informative book that all aspiring writers should read. Chuck breaks down the key components of a writer's platform and explains them in easy to do steps. You just have to commit to doing the work. One of his key themes is the more you can offer, the more people will follow you, and the more good things will come to you. You can read this as hard work pays off. The author case studies are wonderful examples of how regular aspiring authors put in the time, produced great work, and ...more
Mar 30, 2018 rated it it was amazing
Shelves: writing-books
Technology continues to evolve and change, but basic marketing principles remain the same. Even though this was written in 2012, the advice is timeless. Authors who need confidence to tackle their platform will be glad they read this book.
Jul 15, 2018 rated it it was amazing
I found this book to be very informative. It was a required reading for my New Media: Writing/Publishing class, and I'm so thankful it was otherwise I might never have heard of it. If you are an aspiring writer I highly suggest you read this book. ...more
Hannah K
Aug 18, 2018 rated it really liked it
Very good book on creating writer platform. Could be highly overwhelming and discouraging one minute and get me all pumped and excited the next. Bottom line it had a lot of helpful info and was well-organized. Would recommend.
Michael Burroway
Aug 22, 2017 rated it it was amazing
This book is packed full of great, practical advice on building a platform. There are plenty of real-world examples as well.
Sep 10, 2019 added it
This book is packed with information. It was helpful
Rae Stoltenkamp
Jul 24, 2020 rated it liked it
As a fiction writer this held only a small amount of information that I needed. It did however clarify the need for a platform and gave me some hope that I'm on the right path. ...more
Juergen John Roscher
Aug 19, 2013 rated it it was amazing
I was asked in a writers group to prepare a presentation on what is a writer’s platform and why it is important for writer’s to have one. After a little research I found three books that were recommended on the topic, (1) “We Are Not Alone: The Writer’s Guide to Social Media” by Kristen Lamb, (2) “Create Your Writer Platform: The Key to Building an Audience, Selling More Books, and Finding Success as an Author” by Chuck Sambuchino, and (3) “Platform: Get Noticed in a Noisy World” by Michael Hyat ...more
Feb 21, 2014 rated it really liked it
(originally posted at

Want more peo­ple to see your writ­ing? Start by keep­ing Cre­ate Your Writer Plat­form within arm’s reach of your desk. Even if you think your work will stand on its own with­out self-marketing, this book should give you a firm-yet-friendly nudge in the right direction.

Chuck Sam­buchino cov­ers all the major plat­form avenues — web­site, blog, e-newsletter, non-fiction arti­cles, pub­lic speak­ing, and social media — in just under 250 pages. While that
Elizabeth Spencer
Mar 04, 2014 rated it really liked it
This is an excellent book for writers, even though I'm not the primary audience.

This is a book on platform building. Essentially, it's a guide to establishing a name for yourself through social media and networking. The idea is that agents and publishers care about the number of people you can--right this second--reach out to, talk to, and meaningfully connect with. Not the number you can eventually reach or want to reach. The number of people you could, if you were given a publishing deal today
Amber Foxx
Feb 16, 2016 rated it liked it
In Create Your Writer Platform, Chuck Sambuchino is better at addressing the needs of nonfiction than fiction writers and the concerns of authors who are seeking an agent rather than those who have chosen to go indie. Getting an agent is his area of nonfiction expertise. However, the book is still useful for an indie fiction writer. His target readers, new and midlist traditionally published authors, have to do a tremendous amount of their own marketing and platform-building, almost as much as s ...more
Apr 03, 2013 rated it really liked it
Shelves: non-fiction, writing
I picked this book up at Chapters on a whim. I was looking for a book on writing and came across this because it looked different and helpful.

'Create your Writer Platform' is an excellent resource for any author looking to build a platform for their writing online. A platform helps you to sell books, helps you to self promote, and helps you to become more widely known. Sambuchino does an excellent job going through each and every step you need to take to set up a platform. From websites to publ
Matt Manochio
Feb 23, 2014 rated it it was amazing  ·  review of another edition
Chuck will be pleased to know I purchased his guide precisely because of the writing/publishing information he creates for Writer's Digest and then posts on Twitter.

That's Chuck's platform working to expand his reach and sell books.

I didn't just purchase the guide to read. I had a nebulous idea of what platform meant, and knew I had to understand it. I plan on using the advice for my own sake in advance of my debut novel due November 2014. As a new writer, I know I need a website, and am aware o
Vania Rheault
Feb 18, 2017 rated it it was amazing
Very helpful in giving you ideas on how to get going. Mr. Sambuchino's book a good read for writers and authors who want to start building a platform and have no idea on how to go about it. I will be implementing some of his advice into my own platform. ...more
Ashlee Willis
Jul 30, 2013 rated it really liked it
A well-organized, concise, get-down-to-business book for writers looking to start, or enhance, their author platforms. I understand that agents and editors push for author platforms mainly from non-fiction writers, and as a fiction writer I was skeptical going into this book about getting any usable info out of it. I was proven wrong, though - I gleaned a LOT of useful tips. I follow Chuck Sambuchino (the author) on all his social media (blog, Twitter, Facebook), and he always has enlightening t ...more
David Fernandez
Jan 03, 2013 rated it really liked it
Chuck Sambuchino's Create Your Writer Platform: The Key to Building an Audience, Selling More Books, and Finding Success as an Author is an absolute must-have How-To for today's writers. This comprehensive guide takes veteran and fledgling writers alike through the chaos that is writer platform and visibility. No matter if you're a best-selling novelist or an unpublished freelance journalist, this book has something for you.

As a fiction writer, I've struggled with balancing the development of my
Sandy Appleyard
Mar 13, 2013 rated it really liked it
Recommended to Sandy by: Nina Amir
If you’re a writer, do you have the following questions in mind: How do I get started? Am I on the right track? What more can I do?

If so, then ‘Create Your Writer Platform’ is a book you’ll enjoy. Chuck Sambuchino narrows it down to twelve simple fundamentals of platform building that are achievable.

What’s great about ‘Create Your Writer Platform’ is that not only does he supply the opinions and input of agents, but he also gives the success stories of current authors at the end of the book. Th
Nada Faris
May 12, 2013 rated it it was amazing
Easily one of the most important books about writing that I have ever come across. Here’s the deal, you can write great books, but in today’s world, if your book is not viewed by people then it is invisible. Remember the question from philosophy class: if a tree falls in the forest, does it make a sound? In talking about platform, you need to think of this question: if your great book is not seen by anyone, will it make a dime?

You can breathe easily lads because if you are a fiction writer, a
Laura Gilfillan
Jul 22, 2014 rated it liked it
This book introduces the importance to writers of building a platform, and gives a description of what this platform might be. It gave me the understanding of how a writer should develop an internet presence, and some methods to go about doing that. I got some good ideas from this book, but also quite a bit of discouragement. A lot of the author's suggestions seem overwhelming to me, and simply saying that one might have to go out of one's comfort zone, and giving other glib suggestions, don't s ...more
Erika Williams
Aug 28, 2013 rated it really liked it
I recommend this book not only to writers, but to people who find themselves in the job market or perhaps may soon be on the job market. The book is chock full of information on how to build your visibility as a professional in your chosen field, in this case as a writer. The book gives an overview of different tools available to someone building their platform, and how best to incorporate each tool into your own platform building. Also included is advice from agents on what they are looking for ...more
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