Beyond Design: The Synergy of Apparel Product Development

by Myrna B. Garner, Sandra Keiser

This practical text takes students step-by-step through the pre-production processes of apparel product development: planning, forecasting, fabricating, line development, technical design, pricing, and sourcing. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay. Now in full color, this 3rd Edition includes a greater focus on sustainability and business ethics, fast fashion calendars and their impact on product development, and the effect of social media on design and distribution. The text also includes a discussion of how technologies-such as color matching, body scanning, and the use of avatars for fitting and patternmaking-have advanced in their accuracy and commercial applications. Chapters have been updated to incorporate current practices in sourcing, pricing, and costing with a more focused point of view on how increasingly sophisticated distribution channels impact the product development process.

Genres: Fashion, Education

624 pages, Paperback

First published January 1, 2003

Reviews

[Marie-Michèle Larivée · Rating 4 out of 5]

A bible, truly the dictionary of how fashion product are developed. From Scian numbers to buying schedule to trims in apparel. A dictionary of everything. Must read if you are in fashion product development

[Peyton G. · Rating 3 out of 5]

Textbook for my major