Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands

by Nicholas Ind (Editor), Thomas Gad, Chris MacRae

""This is an inspiring book, a plea for the new approach -- one that does not just put the heart back into brand planning, but puts the brand back at the heart of the organization... It is fresh thinking, which may help you think differently about brands."" --- Marketing

Genres: Nonfiction, Business

236 pages, Hardcover

First published January 1, 2003

Reviews

[Tara Joyce]

A collection of insightful branders discussing effective approaches to branding when working with values-driven businesses and clients.