Introduction to E-Commerce

by Efraim Turban, David King

Offering both real-world "and" theoretical perspectives, this book features exceptionally comprehensive yet "manageable" coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Market Mechanisms. Products and Services. Market Research and Advertisement. Company-Centric. Exchanges and Collaboration. E-Government, B2E. M-Commerce. Infrastructure and Application Developments. Privacy, Legal and Security. Payments and Order Fulfillment. Strategy, Going global, and Internet Communities. For anyone interested in e-commerce. Ideal for busy executives.

537 pages, Paperback

First published August 29, 2002

Reviews

[Monica Bedsole · Rating 5 out of 5]

This was one of the most helpful marketing books!

[Kevin Mero]

Very good book