Research Methods In Business Studies: A Practical Guide

by Pervez N. Ghauri, Kjell Gronhaug

This clearly written introduction is ideal for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project. Written in a concise and accessible style, it demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

257 pages, Paperback

First published January 28, 1994

Reviews

[Rabab Boulaich · Rating 5 out of 5]

My new best book I have ever read about Research Methodology in Business...! It has a bit of everything that one may not need to search for further readings elsewhere.