The Complete Idiot's Guide to MBA Basics

by Tom Gorman MBA

A revised edition of the popular classic, this title features updated topics to build MBA knowledge. Students and managers alike will learn about management skills, business operations, financial statements, marketing, product development, customer service, strategic planning, information management, and quality management.

Updated coverage includes global and international business, knowledge management, e-commerce, supply chain management, sales channel management, and financial integrity and ethics.

Genres: Business, Nonfiction

432 pages, Paperback

First published June 1, 1998

Reviews

[Christian]

A good check list of things we should be doing and are not

[Huong Phan]

A very basic book about MBA.