Contemporary Business

by David L. Kurtz, David L. Kurtz

Learn the business language you need to feel confident in taking the first steps toward becoming successful business majors and successful business people with Boone and Kurtz's best-selling CONTEMPORARY BUSINESS and its accompanying Audio CD-ROM. You'll find all the most important introductory business topics, using the most current and interesting examples happening right now in the business world! With this textbook, you'll hone skills that will make you more successful as students and employees.

Genres: Business, Textbooks, Nonfiction

629 pages, Hardcover

First published January 1, 1979

Reviews

[Nate Weis]

Used in my business class. *Yawn*.

[João Zampoli]

So many great Canadian market examples and cases. Great business introduction textbook!

[Booklist54321]

Sold in my school bookstore, this deceptively packaged book wasn't what I bargained for. Upon opening the packaging, an ensemble of loose paper fluttered in all directions. It appeared the authors, publishers, and manufacturers decided that the student could foot the extra cost of a three ring binder to hold the groupings of thin, weak paper that consisted of the text book. What's worse, is the author appeared to rudely allude to the rip off within the text as an out of context parallel topic.

Aside from the worst business process I've ever heard of in cheaply manufacturing an expensive book, the text described all of the overall concepts that anyone could think to add to the Business category. Industries, human resources, sales, finances, teamwork, management, marketing, and more are shortly covered in chapters with relevant examples, descriptions, and definitions.

[Greg]

This is a lame text, suitable only for 17 year olds. No business textbook should trouble itself with questions of business etiquette and how to do a resume. It is essentially a comprehensive review of business vocabulary and basic principles. The most annoying thing about it appears that the publisher or authors were getting kickbacks from the companies profiled, since the profiles read more like commercials.

[Sarah]

Readable in a very loose way. Feels like it was sponsored by the companies discussed (Walmart is an example of ethical practices and environmental stewardship, REALLY??). Only put me to sleep a handful of times, which is saying tSomething for textbooks,

[Mari]

Too expensive
What's up with the 100 page appendix
Lose leaf is a rip off (I have the hardcover)

Marketing chapter was a real struggle
great examples
awesome Sidney Crosby references
nice intro to business

[Darlene Roszkowski]

Ugh.

[Live It]

This is a well explained book that doesn't cover subjects in depth, but it gives an overall understanding of various business areas.

[Latisha Harrison]

Nice

[Rose]

Perfectly suited for learning about business practices in the United States. Very little had changed between editions.