Goodreads helps you keep track of books you want to read.
Start by marking “Color Stories: Behind the Scenes of America's Billion-Dollar Beauty Industry” as Want to Read:
Color Stories: Behind the Scenes of America's Billion-Dollar Beauty Industry
Enlarge cover
Rate this book
Clear rating
Open Preview

Color Stories: Behind the Scenes of America's Billion-Dollar Beauty Industry

3.44  ·  Rating details ·  68 Ratings  ·  10 Reviews
In America, beauty is big business--and growing bigger every day. Gavenas sweeps readers into this sexy, seductive world and unveils the visions, hard work, and astonishing success stories that have created a 29 billion dollar, virtually recession-proof industry. Readers will never again wonder What price beauty?
Hardcover, 224 pages
Published November 26th 2002 by Simon & Schuster
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Color Stories, please sign up.

Be the first to ask a question about Color Stories

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30)
Rating details
Sort: Default
|
Filter
Cinco
Sep 11, 2007 rated it it was ok
Shelves: nonfiction
I got about halfway through this and then abandoned it due to the fact that it is very boring. Currently I am using it as a paperweight.
Rachel Swords
Mar 02, 2018 rated it liked it
It's probably safe to say that this book is now very outdated, but the origin stories and backstories of the major makeup companies and their founders were still interesting to read. Not a book you can sit and read in one swoop-it does get a bit tedious, so it's better to read in bits and pieces.
Vanessa
Sep 13, 2011 rated it really liked it  ·  review of another edition
I never would have known that Avon was born from a Christian man or that Mary Kay was founded by a young girl that raised herself and nurtured by millions of self-motivated women looking to raise extra money to pay for their husband's college tuition. It was resourceful. And by throwing these Mary Kay pampering parties also made the host and her friends feel so special.

But could a self-motivated young woman do that in today's economy? She couldn't - no matter how many times the innocent click o
...more
Bark
Dec 08, 2009 rated it liked it
This is a look inside the makeup industry and is a must-read for make-up junkies. It documents the process of creating the color story. How it's conceived, marketed, sold, ect. and reveals many interesting insider details about the color stories and the outright lies reported by popular beauty magazines. It also goes back in time to the conception of the beauty industry telling the beginnings of the Estee Lauder empire and walks you through a Mary Kay conference (found this pretty amusing). At t ...more
Jennifer
Jul 10, 2015 rated it really liked it
Recommends it for: people who are interested in beauty/ cosmetics and advertising history
Very fascinating look at the design of the advertising angle of how the cosmetics industry works. I was particularly interested in the product design/industrial design angle. It is written by one of the beauty editors for Glamour, Mirabella and In Style, which gives it an insider view of the beauty industry.

I expect to finish this book today, after reading four more chapters. The history of the 20th century of cosmetics makes it worthwhile reading, especially to learn about how Estee Lauder, El
...more
Effie
Dec 08, 2009 rated it liked it  ·  review of another edition
Shelves: non-fiction
I'm intrigued by how the beauty industry continues to spend so much time and money to create the next new product for women to buy. And it's intriguing how many women buy into the myth that a new lipstick can transform their entire life.
Megan Glennie
Mar 09, 2016 rated it it was ok
2.5 stars. It was alright, but not terribly interesting. Nothing remarkably new or shocking here, and as someone who enjoys beauty products, it was a bit of a downer (though I'm sure it's all accurate).
Ellen
Jun 15, 2014 rated it liked it
Content was informative but the writing style was too snarky for me. Published in 2002, so a bit dated but good general context for understanding the global beauty industry.
LIKUN
Sep 10, 2016 rated it it was amazing
Page 10: eager to try out her new face, her new story.
Greg
May 07, 2009 rated it it was amazing
Picked it up because I liked the review it got in NYT T Magazine. So far so good. (Also had used her other book.)
http://www.nytimes.com/2006/10/22/sty...
Marianne
rated it liked it
Jun 17, 2012
Zev
rated it it was amazing
Jan 13, 2018
Maddy
rated it it was ok
Oct 03, 2016
Debra
rated it liked it
Jun 25, 2017
Kristine
rated it liked it
Dec 23, 2016
BiblioFemme
rated it liked it
Apr 12, 2011
Sabrina
rated it it was ok
Oct 02, 2009
Nayantara
rated it really liked it
Feb 19, 2010
Chelsea
rated it liked it
Jun 30, 2007
LPenting
rated it liked it
Jul 02, 2014
Mrs. Priscilla M. Dicus
rated it it was amazing
Dec 28, 2013
Jessica
rated it it was ok
Jan 21, 2010
Greg
rated it it was amazing
Aug 29, 2009
Jodi
rated it really liked it
Mar 15, 2009
Amy Kennedy
rated it it was amazing
Nov 10, 2016
Jayne Lamb
rated it it was amazing
Jan 01, 2015
Vanessa
rated it liked it
Jun 23, 2010
GraceMyBookSnack
rated it liked it
Dec 22, 2011
Princess Leia
rated it really liked it
Jan 01, 2014
« previous 1 3 next »
There are no discussion topics on this book yet. Be the first to start one »