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From Business Cards to Business Relationships: Personal Branding and Profitable Networking Made Easy
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From Business Cards to Business Relationships: Personal Branding and Profitable Networking Made Easy

3.32  ·  Rating details ·  19 Ratings  ·  4 Reviews
Professionals of all stripes and ages are told to 'get out there' and network so they can build their careers, grow their businesses and/or become influential, but they are rarely taught how to actually do it. Most people are lost when it comes to networking, longing to be part of the 'in' crowd, and wasting time and money being 'out there' and not getting results. "From B ...more
Paperback, 272 pages
Published May 8th 2012 by Wiley (first published April 11th 2012)
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Jacob Kojfman
Apr 01, 2016 rated it really liked it
Shelves: networking
Allison Grahm's book is one of the top three networking books I would recommend anyone read, especially new graduates. The book is set out into 4 major sections or "pillars", with short chapters, making it a quick and easy read.

In the first pillar, Graham sets out what the reader should understand networking to be, what the reader can hope to achieve from having a strong network, and what networking is not.

The second pillar is the one most final year university students or recent graduates will
...more
Paul Nazareth
Aug 12, 2012 rated it it was amazing
Recommends it for: Anyone who works for a living or wants to
The first edition was 4 stars. This fantastic second edition continues the author's focus on not just networking but creating a "profitable network". A must read for those seeking employment or to develop a career where business theory turns into profitable reality. Be it for-profit or charitably donated social-profit.

Today in a social media obsessed world, every grad is told "now you have the education, start working on 'brand you' ". What they mean is... you need a networking plan. The author
...more
Jane
Feb 13, 2015 rated it really liked it
It is better to read this book earlier in your career than later, but better to have read and implemented it half-heartedly than to do nothing with all your contacts, which is what most of us do with all except our obvious favourites. This book really stresses the importance of getting out there and building relationships, and it breaks down and reduces the "but I'm shy and this feels smarmy" inhibitions that a lot of people may have, particularly when starting out. It becomes obvious when one r ...more
Apryl
May 23, 2016 rated it really liked it
If you're seeking a funny, common sense, how-to-build-business-relationships guide, this book is for you. It was recommended in a business program and I wasn't disappointed. A quick read. Offers you solid, easy-to-implement, non-icky connecting methods for building solid long-term business relationships—unfortunately, something we're not taught in school. For example, checking your outfit in the mirror before you leave your home (i.e. to avoid those embarrassing wardrobe malfunctions at business ...more
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