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Design Like Apple: Seven Principles for Creating Insanely Great Products, Services, and Experiences
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Design Like Apple: Seven Principles for Creating Insanely Great Products, Services, and Experiences

3.43  ·  Rating details ·  141 Ratings  ·  20 Reviews
Implement the same principles that shaped Apple's approach to design
Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--ifrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a
Hardcover, 192 pages
Published July 10th 2012 by Wiley (first published June 12th 2012)
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Feb 16, 2014 rated it it was ok
This was a fairly quick read and could make a nice introduction to Apple's overarching design philosophies for someone outside the design sphere (e.g., a business executive). It wasn't bad, but the author focused too much time on companies other than Apple (simply because he himself had worked with those companies and not with Apple). Again, that would have been fine if this were a general design book, but it's called "Design Like APPLE."
Sebah Al-Ali
Jun 29, 2016 rated it it was ok
I like how he tries to simplify the concepts he's trying to discuss, but he could've done a better job at presenting his chapters, like Apple! As mentioned in one of the reviews, the book is not about designing like Apple, but rather design in general. Most of his stories are based on his experience or knowledge of non-Apple companies.


"Whether you’re a trained creative professional or someone without even a passing interest in the world of design, you will have noticed that everything
brian andrews
Nov 09, 2016 rated it really liked it
The book illustrates the design principle, understanding your customer, identifying their needs, developing a profile / collage of images of a user. Developing an empathy map and then using the princples of what makes Apple great to design a product for your customer.
The title may be misleading, but if you reference the most promient aspects of the Apple design principles and design thinking, this book will guide you on your journey.

Its a quick read, I got through it in a week, reading each of t
Gareth Otton
Nov 24, 2015 rated it it was amazing
As a designer I agree with everything said in this book. By that I don't mean that I think Apple make no mistakes and they are the best at everything, but that their design ethos is something that you want to emulate.

The main message in this book is that Design one of the most important aspects in any product or service as it means so much more than you think and can be the difference between success and failure. It is one of the most commonly overlooked aspects of any project (in my experience)
Tim O'Hearn
Dec 28, 2014 rated it liked it
This review has been hidden because it contains spoilers. To view it, click here.
Jul 15, 2013 rated it liked it
It's hard not to see this book as a glowing advert for Steve Jobs and Apple. Yet - the author is very succinct in relating the importance of design in the development of truly great products. Jobs was a master and created an environment where all Apple products began with design rather than the technology. It's a great behind the mind look at an incredible talent. I recommend this book for anyone who appreciates design and doesn't mind a bit of technical gobblety gook thrown in.

Praise aside --
Heather Denigan
Jul 18, 2013 rated it it was amazing
Shelves: art, business, creativity
Fantastic little book! The structure and format of the book beautifully conveys Edson's argument. Practicality and inspiration are harmonized. The brainstorming questions at the end of each chapter bring each concept home; Edson has crafted the questions so well that you can start answering and applying them immediately to improve whatever you did before or after sitting down to read, whether it was housework and cooking or writing and researching.
Pretty quick read, formatting makes it easy to
Ivo Fernandes
Mar 09, 2016 rated it really liked it
Shelves: tech, marketing
This book is really about how Apple tries to avoid shiping shit. Start by doing a final product as soon as possible and then iterate on it is not the Apple way.

Apple, and nowadays Google and probably every great company, start by doing prototypes, first of low fidelity, then iterate on the fidelity and on the concept of the product, and only then, launch the product.

Searching for ways to get involved in a new way lifestyle that a product will create is the holy grail of the modern companies
Dany Le Goaix
Aug 23, 2016 rated it liked it
Good introduction into design approach in technology be it product or services. It's all about the client centric experience, right from the start how the box looks like when it's delivered. And it's not about being cheap and cutting corners. Apple does not cut corners at any stage of the build yet have a terrific GP on their SMALL line of products. Design is about not being everything to everybody. Good intro into the concept, easy to ready and comprehend.
Sami Albanna
Dec 26, 2013 rated it really liked it
For a system architect and technologist, this book is a must read. It base valuable insights and elaborates a philosophy of design that is worth studying. At different part of the book, it is hard to read. The author is attempting to explain concepts and ideas that are new or difficult or both.

I recommend this book for a broad audience of engineers, architects, technologists, and designers.
Ricky Catto
Dec 29, 2015 rated it it was ok
Shelves: audiobooks
I wish I could say this was insightful. I wish I could but this is just a fan boy regurgitating what's already everywhere. I tried very hard to learn something but the fan-boy-ness of it just put me off. Do not recommend.

I wish he wrote a book about what he learned at LUNAR. That would be original and insightful.
Umakant Jani
Jan 06, 2016 rated it really liked it
This book may not make you a Apple designer but will create a framework for your thought process for better designs.

Why You Should Read: This will help you get your idea with a better design, a better prototypes, and finally a customer likeable product.

Darrell McCauley
May 01, 2013 rated it did not like it  ·  review of another edition
Shelves: design
Provides a few insights into Apple from discussions with former employees and several highlights from Walter Isaacson's book on Steve Jobs. Also heard a lot about Lunar's portfolio (author's company) from a sophisticated sounding reader.

Sep 27, 2015 rated it it was ok
Notes -
1. Nurture a non-negotiable cohesive culture in the company.
2. Build, touch and feel enough number of prototypes.
3. Single curation point for all your products.
Steve Sarrica
Sep 17, 2013 rated it did not like it
Shelves: design
"Design Like Apple" reads like a padded outline. Way too short on the illustrative anecdotes. Spends too much time quoting Isaacson's biography of Steve Jobs. Very disappointing.
Aug 03, 2012 rated it it was amazing
Shelves: business, design
Wonderful and inspiring book by a wonderful and inspiring teacher. Thanks, John!!!
Jul 22, 2012 rated it liked it
Shelves: design
Should be called Design Like LUNAR.
Aug 08, 2012 rated it really liked it
LIked it a lot. Not a book about design but more about culture, etc. Worth it
Darek Markiewicz
Oct 04, 2012 rated it it was ok
It's an ok book. I didn't find it to be extremely insightful.
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Jan 10, 2017
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“Remarkable marketing is the art of building things worth noticing right into your product or service,” Godin writes. “If your offering isn't remarkable, it is invisible.” 0 likes
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