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The Reluctant Entrepreneur

3.58  ·  Rating details ·  144 ratings  ·  19 reviews
Intelligent strategies for starting and growing a small business with minimal personal financial risk A comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, The Reluctant Entrepreneur: Turning Dreams into Profits addresses the fears and misconceptions that many people have about starting their own businesses, walking pros ...more
Hardcover, 166 pages
Published June 26th 2012 by John Wiley & Sons (first published June 8th 2012)
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Jeff Crane
Dec 22, 2015 rated it it was amazing  ·  review of another edition
Shelves: favorites
Damn I really love Mark Ford's (aka Michael Masterson) writing style. It sounds like he's talking to you. Very down to Earth, not pretentious, not overbearing, maybe a little biased toward doing the right thing and not having to be cut-throat, while still working harder than everyone else.

This book talks about keeping your day job and starting a business on the side. A risk-averse long-term approach to entrepreneurial success. Opposite of the quit your job, create a MVP, and maybe get customers
W. Whalin
Jan 01, 2014 rated it it was amazing
In the first chapter, Michael Masterson sets a new definition for Entrepreneur. He adds the modifier "Reluctant" and the combination makes for a fascinating and compelling book full of insights.

To begin your own business, you do not have to risk everything or quit your day job or feel like you have to parachute out of an airplane. Instead you can take limited risk and calculated steps which can lead to a successful new business.

Michael Masterson charts the course for every reader in this well-wr
Aug 13, 2019 rated it liked it
The Reluctant Entrepreneur is a book about mitigating risk as a business owner. The author uses examples of successful entrepreneurs (including himself) that have approached business conservatively to make his point. The book covers topics such as mindset, marketing, people, time management, and much more.

There's some valuable insight in this book but it covers the absolute basics and certainly isn't comprehensive. I'd recommend it to a cautious individual who thinks they want to get involved w
Samantha Smith
Apr 17, 2019 rated it it was ok
Found the whole book a little too braggy and condescending. Read about a third and skimmed the rest for useful tidbits. Didn't find it useful for someone attempting to start a small, modest business. It seems like it was designed for those attempting to grow their business idea into a multi-million dollar empire some day. ...more
Stephen Leung
Nov 15, 2015 rated it really liked it
the mini expanded version of ready fire aim, targeted for first time entrepreneurs
Dave Epp
Dec 29, 2019 rated it really liked it
Descent book. Not the best Ive read but worth the read because it’s short. There are some good nuggets in there that definitely make it worth your while to read.
Lanre Dahunsi
Reluctant entrepreneurship is based on the idea that you can start out slowly and proceed cautiously. You do your research and develop your business plan. And you keep your day job while you work on your side business at night and on weekends.

A reluctant entrepreneur is somebody who keeps his day job while he gets his ideal job going in the evenings and on weekends. He is willing to take the initiative to start his own business. But he’s not willing to quit his current job and lose the income. T
May 23, 2017 rated it it was ok
Shelves: business
Suggests that an entrepreneur should start a business part-time while still having a business, which I don't really agree with. ...more
Jun 30, 2020 rated it it was ok
It’s got some nuggets however a lot of self-selling on himself.

Start the business part-time. Sell the product immediately to see if your idea is good. Hire smart people for the things you are not good at.
Dori Nicole
Dec 09, 2013 rated it it was ok
Shelves: non-fiction, own
the book no doubt has great points and good advice, however it was extremely braggy and it was pretty much the author writing about his resume & bank accounts and how many millions he's developed. and these statements repeated. then he contradicts himself by saying "people are attracted to this who are humble. never talk about how much money you have." if his entire book wasn't focused on how much money he has. at that point I began to skim the rest and only stopped to read useful informat ...more
Jul 31, 2012 rated it did not like it
I have to say, I picked up this book as a new entrepreneur. I could only put up so long with the "look-at-how-much-money-I've-made-and-continue-to-earn-from-people-I've-helped" speeches for so long. I understand the author is successful, trust me. I get it. But then I got to a page somewhere in the 70s where the author states some of his "rules." One of his rules was to never tell people how much money you make.

I closed the book and didn't open it again.

Julio Loo
Oct 23, 2014 rated it liked it
What I liked from the book is that it encourage everyone to be cautious and conservative when doing something new, instead of going all in. I know the author is succesful but he doesn't need to repeat it a hundred times, that's self flattering. ...more
Dan Korth
Nov 27, 2013 rated it really liked it
Honest, practical, to-the-point advice for would be entrepreneurs who prefer to take a more cautious approach to starting a business.
Chris Armer
Oct 01, 2013 rated it really liked it
Full of helpful tips, but not altogether practical for the small business. Many tips are for million dollar companies.
Matt Habuda
Oct 23, 2014 rated it liked it
Shelves: 100-must-reads
a good alternative view on life and practices of entrepreneurs. can be a little light on content depth at times. still well worth a read.
Adrian Li
Oct 18, 2016 rated it it was amazing
A lot of good information packed very tightly into a 130-page book. One of the better and shorter must-reads out there for new-fangled entrepreneurs.
Mujahid Aziz
Aug 10, 2016 rated it really liked it
Rank at about 4.5 was a really great book key points was strong actually had to do with the title...
James Mak
Mar 23, 2013 rated it really liked it
This should be a mandatory read for any entrepreneurship curriculum
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