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The Little Book of Bull's Eye Investing: Finding Value, Generating Absolute Returns, and Controlling Risk in Turbulent Markets
To make money in this troubled economy you need to understand where the markets are headed, not where they?ve been. Clinging to outdated strategies and played out market trends are sure ways to miss out on new investments, and in The Little Book of Bull's Eye Investing, acclaimed investment expert John Mauldin teaches you how to read the direction of the markets to make de ...more
Hardcover, 187 pages
Published May 8th 2012 by John Wiley & Sons
(first published April 11th 2012)
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This book mostly just makes a case for there being a current secular bear market which will remain here for about 5 more years, with a little lightweight advice about what kind of stock to invest in a bear market (from a strong value-oriented point of view). There's even a chapter on alternative investments such as gold, commodities, real estate, and starting your own business, but like the rest of the book it's a very surface treatment. I think you can get almost everything this book says in Th ...more
Bottom lines: We are in a secular bear market. It began in 2000. There will probably be 2 more recessions before it ends. The heart of the book is in chapter seven " The Essence of Bull's Eye Investing". During a secular bear, go back to Graham's number and start there. I found a stock screen here: http://www.grahaminvestor.com/screens... But really do your research. If possible create an investing team with 10 members from different walks of life and divide up the work. Happy value investing!
As one of John's five million plus closest friends, it is difficult for me to be objective about his work. After reading the original Bull's Eye Investing, I signed up for his free newsletter (which I highly recommend.) For year's now I have been receiving the newsletter and other interesting emails. The book is a bit brief if you are new to his opinions. Another reader suggested the original book which is much more in depth. For me this little book was a refresher course and an update to the pr ...more