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Idea Stormers: How to Lead and Inspire Creative Breakthroughs

4.12  ·  Rating details ·  69 ratings  ·  5 reviews
How to solve critical business challenges by generating more and better ideas

Every organization needs a steady supply of fresh, relevant ideas, but managers can't just lock teams in a room with a mandate to brainstorm and hope for the best. Ideation is both a science and an art, and when group ideation processes are well-designed and well-facilitated, anyone can generate a
Hardcover, 244 pages
Published September 19th 2012 by Jossey-Bass
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4.12  · 
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 ·  69 ratings  ·  5 reviews

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Brian Sherwood
Jul 14, 2017 rated it it was amazing
I've met Bryan personally and found him to be gracious and considerate. He mentioned his book and encouraged me to read it. It is a great manual for people in the space to get some ideas to draw more out of our internal and external customers. The book wins for me on that alone (5-6 things I would do tomorrow in a creativity exercise).

But it's also helpful to see how a specialist approaches the exercises. While we can all learn to be creative and/or learn to facilitate our own sessions, it is g
Rick (from Another Book Vlog)
Sep 11, 2018 rated it did not like it
Unbelievably bad. Some of his marketing ideas are, and I'm serious:
- Rain perfume from an airplane (seems realistic)
- Take movie titles and famous quotes on the internet and make puns of them (so creative)
- Literally rip off other promotions with your own "spin" (just enough to avoid being sued, obviously)
- Sell a Ford Focus by having a bunch of hot girls come out of it followed by one fat man (because SEX SELLS RIGHT?)

His strategy for designing a billboard (I'm paraphrasing) boils down to:
1. co
Aug 01, 2018 rated it really liked it
Some great brainstorming ideas - geared towards teams mostly.
Aaron Bolin
Feb 04, 2013 rated it really liked it
Shelves: presentation
I'm a fan of Bryan Mattimore, but the reviews that gush praise on him like he's the second coming are a bit overdone. He has delivered a good book with practical advice that will be useful to facilitators and for groups trying to generate some creative momentum out of thin air.

In terms of criticism, I honestly have to stretch just a little bit:
1. I thought the description of the techniques and tips for facilitators were quite good. I didn't get a strong sense of a unifying theory though. So, the
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Bryan Mattimore is president and co-founder of The Growth Engine Company, LLC, an innovation agency based in Norwalk, Connecticut. In the last 25 years, Bryan has facilitated over 1000 brainstorming sessions, moderated over 500 creative focus groups, and managed over 200 successful innovation projects for a wide variety of Fortune 500 clients. He is the inventor of the creativity training game, Br ...more