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101 Design Methods: A Structured Approach for Driving Innovation in Your Organization
The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers ...more
Paperback, 326 pages
Published October 9th 2012 by Wiley
(first published July 31st 2012)
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Oh man. Having a lot of theory and rigor under my belt in terms of qualitative analysis this book was a little painful. I thought it was really well written and great for anyone not wanting to publish or reuse the data gathered, so for businesses doing on the fly analysis - great. But anyone trying to truly understand users or the methods to gather user data this book should probably be passed for more meaningful reading. In fact, it is books like this that makes people think that UX and HCI are ...more
Great book. The book promised to provide you with innovation tools and fulfilled the promise with a handful practical tools.
I recommend this book for anyone wants to get in the bolts and nuts of innovation. Really liked it and read it in a couple of days.