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Implicit Measures for Social and Personality Psychology
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Implicit Measures for Social and Personality Psychology

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Increasingly used by behavioral and social scientists, implicit measures involve investigating core psychological constructs in ways that bypass people's willingness and ability to report their feelings and beliefs. Focused on two primary assessment tools, evaluative priming and the Implicit Association Test, this Implicit Measures volume is designed for serious practition ...more
Hardcover, 89 pages
Published March 4th 2011 by Sage Publications Ltd (first published February 15th 2011)
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