Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies

by Benjamin Gilad

With strong opinions and wry humor, world-recognized expert Benjamin Gilad reveals how to anticipate and react to early signs of trouble. Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management action. Such systems let organizations manage risk more effectively and prevent "industry dissonance" -- when market realities outpace corporate strategies. Early Warning reveals how Each chapter ends with a Manager’s Checklist of key points, and the book includes numerous charts, tables, and tools.

Genres: Business

288 pages, Paperback

First published September 12, 2003

Reviews

[Clarisa Doval · Rating 3 out of 5]

Terrible kindle edition.

[Keith Brooks · Rating 4 out of 5]

Good read and examples and food for thought

[Lori Grant · Rating 4 out of 5]

A should-read book on competitive intelligence for knowledge workers who want to be in executive role and entrepreneurs.