Sign Me Up!: A Marketer's Guide To Creating Email Newsletters That Build Relationships And Boost Sales

by Matt Blumberg, Tami Monahan Forman

Sign Me Up! Imagine prospects actually asking you to email your marketing information to them. At a time when people are reluctant to give out their email addresses and skeptical of most email, it's harder than ever for legitimate marketers to separate their emails from spam. Not anymore. This first-of-its-kind book reveals the secrets behind running a permission-based email newsletter program that motivates customers and prospects to sign up for your emails and respond to your messages. It shows you how you can use email to

1000 pages, Paperback

First published December 31, 2004

About the author

Founder/CEO with 25+ years of experience at MovieFone, Return Path, and Bolster. Author of Startup CEO, Startup CXO, Startup Boards, and the StartupCEO.com blog. Husband, father of 3 awesome kids, baseball coach.

Reviews

[Alex · Rating 3 out of 5]

good beginners book to email marketing