The Book Publishing Industry

by Albert N. Greco

The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry. This third edition features a chapter on e-books and provides an overview of the current shift toward digital media in the US book publishing industry.

504 pages, Paperback

First published September 1, 1996

Reviews

[alix (taylor’s version) · Rating 3 out of 5]

read this one for my Master's dissertation, and it gave some good insights into the book publishing industry, even though it didn't mention the environment once. would recommend if you need basic facts about publishing, but without any mention of the environmental impact.

[Victoria Sandbrook · Rating 3 out of 5]

If you don't like reading facts and figures and dry, industry info, don't bother picking this up. On the other hand, if you're getting into the publishing industry, it's a must-read. Just keep an open mind: he might have facts, but he's not always right about how he analyzes them.

[Yu · Rating 2 out of 5]

This book could be useful if you are looking for a business mind orientating book, but for now, it's quite out-dated. The ending is sloppy.