Events Management: An Introduction

by Charles Bladen, James Kennell, Emma Abson

Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in the events industry. The book covers every type of event studied on an Events Management course, including sports, music, the arts, corporate events, tourism, and the public and voluntary sectors. It introduces the key issues facing the contemporary events industry, from health, safety and risk management to sustainability to developing a market-oriented business, with every topic brought to life through case-studies, personal biographies and examples of best practice. Written by a team of authors with many years of industry experience, it introduces the practical skills required in every core area of events management, including marketing, finance, project management, strategy, operations, event design and human resources. A companion website for the book includes a dazzling array of additional features, including self-test questions, audio interviews with key industry figures, additional case-studies and PowerPoint slides for each chapter. Events An Introduction is the essential course text for any events management program.

Genres: Nonfiction

472 pages, Paperback

First published February 1, 2012

About the author

Charles Bladen is Senior Lecturer in Marketing and Events Management at GSM London, UK

Reviews

[Tara Brabazon · Rating 4 out of 5]

This is a textbook. I normally hate textbooks for their banality, boredom and basic information. However this is a great guide in and through events management. There is focus on urban regeneration, sustainability and the cost and consequences of the mega-events.

This is a well researched book and easily read. But it is not a dumbed down textbook. Instead it is a good guide through an emerging field.