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The Genesis and Ethos of the Market

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A discussion of the anthropological roots of the market, tracing its development using the history of ideas and cultures as well as simple game theory. In his analysis of market ethics Bruni calls for a reconsideration of some of the central tenets of modern political economy, and the need for a new spirit of capitalism.
Hardcover, 240 pages
Published September 18th 2012 by Palgrave Macmillan (first published January 1st 2012)
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Prof. Dr. Luigino Bruni was born in Ascoli Piceno in 1966.

He is an Associate Professor at the University of Milan-Bicocca, Economics Department and at the Sophia University of Loppiano in Florence.

In 1989, he graduated with a degree in Economics from the University of Ancona in Italy. From 1996 to 1998, Luigino pursued further studies in the UK. He attended the London School of Economics on the
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