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Social Media Metrics for Dummies (Dummies)

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3.88  ·  Rating details ·  17 Ratings  ·  5 Reviews
Discover how to gauge your online success based on social media metrics With so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for unde ...more
Paperback, 336 pages
Published June 13th 2012 by John Wiley & Sons (first published May 8th 2012)
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Pamela D
Jul 18, 2013 rated it really liked it
I received this book through a GoodReads First Reads giveaway.

Social Media Metrics for Dummies isn't the sexiest book you will pick up; however, you use any form of social media (twitter, blogs, facebook, google+, etc.), you should pick this book up. This book is the typical low-stress and easy-to-understand For Dummies format; and it will teach you how to create and track statistics on your social media presence.

Before I begin to gush about this book, I need to talk about the For Dummies series
...more
Kathleen Garber
As an analytical person, statistics and analytics interests me on almost any subject. I was intrigued when I was offered a chance to read Social Media Metrics for Dummies because I was in the midst of using social media more for blog promotion and I wanted to know how I was doing.

The book WAS over my head in some ways and is aimed more at a business that has customers and money to spend on analytics programs but that doesn’t mean I didn’t come away with good information. I just had to dodge in b
...more
David Roberts
Nov 27, 2013 rated it really liked it
The book I read to research this post was Social Media Metrics For Dummies by Leslie Poston which is a very good book which I read at

http://safaribooksonline.com

This book is about if you have a website or blog using online tools to measure things like the number of visitors and what pages they looked at and then using this information for marketing purposes. It also includes things like any social networks pages you may have and I think is primarily aimed at small businesses. The most famous web
...more
Katrinka
Jun 05, 2013 rated it really liked it
Plenty of good information here, but I wished more of it was really for "Dummies" so I could understand it better, lol! That said, I can't fault the book for my own lack of understanding and I did understand enough that it was worth reading and keeping around for future reference (like many non-fiction books that i read, the more I'm involved in the learning process the more I can absorb when I go back and read). I won this book through the Goodreads Giveaway contest and I want to thank the auth ...more
Leslie
May 25, 2013 rated it it was amazing  ·  (Review from the author)
Recommends it for: business, small business, entrepreneurs, freelancers, web folks, social media folks
Hard to review since I wrote it ;) Hope you all enjoy it and find it helpful.
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